Billie Eilish crowns Advertising signThe Top Rock & Alternative Albums and Top Rock & Alternative Songs charts for June 1 with her new album, Hit hard and softand his lead single “Lunch”.
Hit with hard and soft becomes Eilish's first No. 1 on Top Rock & Alternative Albums, reigning as her first LP since the chart changed in 2022 to include non-rock alternative titles.
The set is also Eilish's fourth Top Alternative Albums leader, following Happier than ever (2021), When we all fall asleep, where do we go? (2019) and Don't Smile At Me (2019, after first appearing on the list in 2017).
In the week ending May 23, Hit with hard and soft, released on May 17, earned 339,000 equivalent album units in the US – Eilish's career-best week by that metric – according to Luminate. The total includes 191,000 album sales and 146,000 equivalent streaming units.
The 10-song collection is the first release to reach six figures on Top Rock & Alternative Albums since Dolly Parton's Rock star (128,000, December 2, 2023) and the first on Top Alternative Albums since blink-182's One more time… (125,000, November 4, 2023).
The total of 339,000 units is the highest for a title on Top Rock & Alternative Albums in the last decade, since Coldplay's 383,000 units Ghost stories (June 7, 2014, the top number since Top Rock & Alternative Albums switched to a consumption-based methodology in 2016).
On Top Alternative Albums, Hit with hard and soft has the biggest week since the all-time leader: Taylor Swift's Folklore (846,000, August 8, 2020), making Eilish's new LP the second biggest in a week since 2016's shift to a consumption-based formula.
At the same time, Hit with hard and soft debuts at No. 2 on the all-genre Billboard 200 and tops the Vinyl Albums chart, with 90,000 vinyl copies sold, as previously reported.
“Lunch,” the album's lead single, bows at No. 1 on the Hot Rock & Alternative Songs and Hot Alternative Songs surveys. “Lunch” is Eilish's fourth No. 1 in the first, which included alternative-leaning songs not categorized in the rock genre in 2020, following in the footsteps of “What Was I Made For?” in 2023, 'Happier Than Ever' in 2021 and 'My Future' in 2020. Of these, 'Happier Than Ever' also debuted at No.1.
On Hot Alternative Songs, which launched in 2020, “Lunch” is also Eilish's fourth chart-topper, similarly following “What Was I Made For?”, “Happier Than Ever” and “My Future”.
“Lunch” debuts with 32.8 million official US streams, 20.2 million public radio plays and 3,000 downloads sold May 17-23.
The total of Hit with hard and softThe 10-song tracklist reaches Hot Rock & Alternative Songs, with eight titles debuting in the top 10 and 10 in the top 12. Only Zach Bryan, with nine of the top 10 on the September 9, 2023 tally, has claimed more top 10s in a single frame.
The LP's chart-topping song after “Lunch” is “Chihiro,” which slips to No. 3 with 27.2 million streams and 1,000 sales.
“Lunch” debuts simultaneously at No. 17 on Pop Airplay, No. 21 on Alternative Airplay and No. 24 on Adult Pop Airplay, as well as No. 26 on the All Format Radio Songs chart.
The track also reaches No. 1 on Alternative Streaming Songs, marking Eilish's eighth chart-topper since the chart began in 2020. On the all-genre Streaming Songs chart, it debuts at No. 5.
All Advertising sign The June 1 charts will be updated on Billboard.com on Wednesday, May 29, a day later than usual due to the May 26 Memorial Day holiday in the US
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