Transcending the conventional boundaries of hospitality and music, Selina's Miami Gold Dust Hotel and MAD Radio have announced a strategic partnership.
The partnership will lead to a renovation of Selina's bar and café at the MAD Radio center on the hotel's Miami property, promising an immersive experience that fuses fresh dance music with vibrant hospitality. More specifically, the renovated bar is set to host MAD Radio's six selected channels 24 hours a day, while a dedicated stage has also been developed with the aim of showcasing local DJs and artists.
Founded in 2014, Selina stands out as one of the largest youth hospitality brands in the world, with a presence in 24 countries on six continents. Known for its distinctive appeal that caters to millennial and Gen Z travelers, the organization's Gold Dust Miami property is the perfect hub for MAD Radio's tireless dance music advocacy.
c/o Press
According to a press release, the association envisions a space where global communities intersect to break barriers and connect like-minded people through electronic music.
“At Selina, we are passionate about creating unconventional spaces that drive meaningful interaction,” said Cory Rosenberg, Selina's senior regional business director in the U.S. in a statement shared with EDM.com. “MAD Radio's dedication to showcasing cutting-edge electronic music aligns perfectly with our vision and together, we are creating an immersive experience that transcends borders and unites music lovers from all corners of the world.”
Powered by local artists, DJs and global special guests, MAD Radio was created in 2017 and has since been curating unique experiences where vintage meets urban. With a presence in Medellín, Barcelona, Bogotá and now Miami, MAD Radio presents a wide range of interesting musical experiences.
“MAD Radio is about pushing boundaries and celebrating the unifying power of music,” added Leondro Herrera, CEO of MAD Radio. “Partnering with Selina allows us to expand this mission on a global scale, creating a space where diverse communities can connect through the shared language of rhythm. We are excited to welcome free spirits, nomads and globetrotters to join our community of music lovers and embark on an auditory adventure without limits.”
EDM.com readers can use the code EDM to enjoy a 20% discount on your stay at Selina Gold Dust Miami. The code is valid for a non-refundable reservation made at least seven days in advance. The booking period is from January 17 to March 31, 2024, while the travel period extends until November 30, 2024.
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