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The “Hot Girl Holidays” are here! Megan Thee Stallion brings the heat for True Religion's holiday 2024 campaign released on Tuesday (October 22).
“Working with True Religion is such a fulfilling moment,” the Grammy winner told the a statement. “I've been a fan of the brand since I was a kid, so it's really exciting to star in this campaign and bring Hot Girl Holidays in a special way.”
The Houston rapper models True Religion's holiday collection in jeans, tops and jackets featuring the brand's signature horseshoe logo.
“We are very excited to partner with Megan Thee Stallion on this incredible campaign,” said True Religion CEO Michael Buckley. “She is the perfect person for our women's business right now, which is experiencing double-digit growth [versus] last year.”
Megan stars in the 'Where Holiday Wishes Come True' campaign alongside Atlanta rapper Hunxho. In addition to spearheading the campaign, which launches in stores today and will run across billboards, social media and paid audio platforms, both rappers will share their favorite looks of the season on his website and social media True Religion.
“Megan Thee Stallion is hotter than hot right now, but also a 'true' fan making it a landmark moment for the brand,” added Kristen D'Arcy, director of marketing at True Religion. “I know our loyal customers will love everything this campaign stands for. And with a diverse 360-degree approach that includes tons of surprises and behind-the-scenes content enjoyment, we're sure many new customers will have the opportunity to discover the brand as well.”
In addition, Megan and the Pete & Thomas Foundation are partnering with True Religion for “Where Wishes Come True,” a community-driven holiday gift drive for those in need. The event will take place later this year.
Megan is no stranger to giving back. The 'Hiss' rapper was honored for her philanthropy during the 18th annual Golden Heart Awards in New York on Monday (October 21).
Beyond charity and fashion, the Houston hottie is releasing a deluxe edition of her album, Megan: Act IIon Friday, and a documentary, Megan Thee Stallion: In Her Wordswill premiere on Prime Video on October 31st.
Shop new arrivals from True Religion's holiday campaign here.
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