Breakups are hard — just ask Ice Spice. Teaming up with PepsiCo's up-and-coming lemon-lime soda brand Starry for a new Super Bowl ad that aired on Sunday (February 11), the “Munch” rapper gave a masterclass to keep going.
Sipping a glass of Starry as an animated lemon and lime shower her cheeks with sweet smooches, Ice Spice exclaims, “This Starry is mad good!” with his trademark Bronx accent. Soon after, her ex, simply named Lemon-Lime Soda, confronts her about her flirtation with other lemon-flavored sodas. “I need something refreshing, crispier! I'm with Starry now,” she explains to him.
Despite her attempts at consolation, the Lemon-Lime soda exploded in a geyser of fizzy tears as the screen cut to the tagline “It's time to see other sodas” with the raucous instrumental of Ice Spice's “Deli” — which reached No. .41 on the Billboard Hot 100 — is blasting in the background.
PepsiCo debuted Starry in January 2023 as a replacement for the now-discontinued Sierra Mist, a competitor to other lemon-flavored sodas such as Sprite and 7 Up.
Far from her first major ad campaign – remember her and Ben Affleck's hilarious Dunkin' commercials? — a Super Bowl commercial is yet another career-changing achievement for Ice Spice. On February 4, she attended the 66th Grammy Awards, where she competed in four categories: Best New Artist, Best Song Written for Visual Media (“Barbie World”), Best Rap Song (“Barbie World”) and Best Pop/Duo Group Performance (“Karma”). And on March 6, the “Fart” rapper will be honored with the Hitmaker Award at the 2024 Billboard Women in Music Awards.
Watch Ice Spice's new Starry Super Bowl ad below:
from our partners at https://www.billboard.com/music/rb-hip-hop/ice-spice-starry-super-bowl-commercial-2024-1235605121/
