Sasha M is a dance-pop sensation from Singapore, who has generated quite a stir around her music, especially her latest single, “How To Spot A Narcissist”, which perfectly combines the introspective touch of electronic music with the infectious pop rhythms. This song embodies the essence of contemporary electro-pop, marked by its vocal intensity and a captivating sound palette that attracts attention.
Sasha M's musical journey unfolds as a story of self-discovery and artistic authenticity. By collaborating with industry luminaries such as Eddie Wohl and Seth Munson, she has refined her artistry and created music with global resonance. Her collaboration with Hasso on the single “Loaded” secured her a top spot on Spotify Germany's Viral 50 chart, underscoring her broad international appeal.
We had the opportunity to speak with her about the single and her career so far. Watch it below!
How has your move from vocal trio SASS to solo influence the evolution of your musical style, particularly your latest single “How To Spot A Narcissist”?
Our girl group was all about empowerment: strong female characters who don't take nonsense from anyone. Much of my current work retains those values. Having lived in several toxic environments, I firmly believe that you should not be mistreated in any aspect of your life, whether by your boss, your bank, or your boyfriend.
Can you share your experience working with industry experts like Eddie Wohl and Seth Munson, and how these collaborations have shaped your music?
It has been an honor to work with and learn from industry experts. As someone from Singapore with no prior connections to the music industry in the US, I am very fortunate to have every opportunity. Working with them showed me what professional quality work looks and sounds like. It gave me the standards that I now uphold in my work in the future.
“Loaded”, in collaboration with Hasso, achieved significant success on Spotify Germany's Viral 50 chart. To what do you attribute the international appeal of your music?
I write about universal themes: “Loaded” in particular describes a moment in a toxic relationship in which the person has been criticized and takes the blame for the sorry state of their relationship. Gaslighting is a form of psychological manipulation in which the abuser attempts to sow doubt and confusion in the victim's mind. It occurs when the abuser does not take responsibility for her actions and is a big problem for couples who are empathetic. I think, unfortunately, this is a very common occurrence that many people, regardless of their location, can relate to.
Your music mixes electronic and pop elements. How do you balance these genres to create a unique sound, as evidenced in “How to Spot a Narcissist”?
I choose my collaborators well. When I started writing this song, I already had an idea of what it should sound like: a little darker than my usual music, but still upbeat and poppy. Riccardo, who produced the song, has been working with me since 2018 and knows me very well musically. I gave him my idea and he set the pace. Fun fact: I actually wrote the bass line for the chorus! My other co-writer on the track, Lauren, is a master of dark, moody songs. She came up with the vocal hook in the chorus, which is the most EDM part of the song. She also has vocals on this track, giving the pre-chorus a slightly sinister vibe.
What is your creative process for writing and producing music?
I write lyrics and melodies, so usually when an idea comes, it's melodic or lyrical. I record my ideas as voice notes on my phone and the ones with the most potential I take to collaborators I have in mind who would match the vision for that particular song. I love being able to harness the potential of other creative talents because they always bring something to the table that I can't do on my own. I think you end up with a better product when you collaborate.
Having performed at various venues, from Universal Studios Singapore to Ultra Music Festival, how do you adapt your performance style to different venues and audiences?
I honestly enjoy performing for large crowds of thousands of people. I haven't been able to do that with my original music yet, but someday I will. As a performer on someone else's show, you must offer what the show needs. I try to fully understand the requirements and objectives of every show I do, so I can perform to the best of my ability. At the end of the day, the audience experience is everything.
You are known for your commitment to social causes. How do you integrate this passion into your music and artistic expression?
Thank you. I always hope to have a social impact with my work. As you can see, my songs revolve around mental health issues. Many are dark, but “Beneath The Surface” is more uplifting. I hope the songs offer comfort and support to others who also live in toxic environments. On the other hand, I am also honored to have my song “Friends” performed by differently abled talents from the Inclusive Arts Movement; We made a music video and they still perform that song live at shows.
In an industry often driven by trends, how do you maintain your artistic integrity and personal style in your music?
I do my best to remain authentic and only choose trends that resonate strongly with me. There's been a Russian sugar baby comedy trend on social media that I find hilarious and strangely empowering. I leaned on that a lot while going through a tough time and made an Instagram reel comedy series called #FindRichHusband. It has brought joy to my followers and people sometimes ask me when my next reel will be.
What are your future aspirations in the music industry? Are there any new projects or collaborations we can look forward to?
I want to create an audience of people who truly support me and believe in me, no “false friends.” My biggest fans pledge to me on Patreon, and in return, I give them a front-row seat to my musical journey. I'm in the middle of releasing new music from my first EP, so stay tuned! All previews will be on Patreon; Follow me there to receive updates in your inbox.
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