Is it worth it? These $700 luxury headphones track your brain activity to help you avoid burnout and improve focus

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It's easy to get lost in music when you're wearing comfy headphones and jamming to your favorite tunes, but your brain can suffer from exhaustion.

Luxury audio brand Master & Dynamic works with Nervousa neurotechnology company specializing in the development of AI-powered tools, to introduce an innovation in smart headphones.

The MW75 Neuro headset measures your brain activity to boost productivity and prevent burnout by incorporating Neurable's brain-computer interface (BCI) and AI technology. Electroencephalography (EEG) sensors in the headphones' ear pads monitor and analyze brain signals and translate them into “detailed brain wave data that offers valuable insight into focus levels and more,” news bulletin.

Available in onyx and grey, the MW75 Neuro headphones are for pre-order and will be released on October 31st. They feature memory foam pads, anodized aluminum earpieces, tempered glass and lambskin.

On the technical front, the high-fidelity headphones are powered by 40mm beryllium metal drivers, Bluetooth 5.2, adaptive technology that connects with high-resolution Bluetooth audio up to 100 feet, and a 22-hour battery.

With the Neurable app, you can access your brain data and focus score, track your progress, find tips to improve productivity, and implement Brain Break, which prompts you to pause and refocus.

“The brain serves as the core of our health and well-being, yet we've only scratched the surface of what's possible by understanding and harnessing its power.” he said Dr. Ramses Alcaide, co-founder and CEO of Neurable. “In partnership with Master & Dynamic, we look forward to bringing the future of neurotechnology to the world with the debut of the groundbreaking MW75 Neuro smart headphones. These headsets mark the beginning of BCI-enabled technology for everyone, with development of future use cases already underway.”

Master & Dynamic's lineup includes the MW75 ANC noise canceling headphones ($599), the MH40 wireless over-ear headphones ($399), and the MW09 wireless headphones ($349).

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