Jack Daniel's Presentation: “Musicians on Musicians Latino” with Myke Towers and Elena Rose

It is good to be bold, that's why Rolling Stone and Jack Daniel's made their own bold move, teaming up for the first time Musicians on Musicians Latino series. The multi-part event is part of the larger one Jack Presenta initiative, which in recent years has not only celebrated the world of Latin music, but has worked to elevate the voices of today's Latin artists and bring them directly to fans and enthusiasts.

Now, through a unique expansion of the iconic Rolling Stone Musicians on Musicians Series, the two historic brands are united through a shared passion for music — and its power to inspire, connect and enrich lives.

On a warm December night in Miami, the inaugural event kicked off at a local venue in the heart of the city's rich art scene in the Wynwood neighborhood. With a vibrant crowd of young audiences including artists, influencers and Latin music lovers of all stripes, the stage was set for a night of dancing, laughter and craft cocktails courtesy of Jack Daniel's. The main event was an intimate panel discussion led by moderator and Rolling Stone senior music editor Julissa Lopez, who brought Latin music visionaries Myke Towers and Elena Rose to the stage for a wide-ranging discussion before the live audience.

The pair, who recently collaborated on the song, “I know you,” on Myke's latest album, spoke intimately of their mutual appreciation of artistry and music's inherent power to inspire. About creativity, Elena says, “We are artists living in a world that has forgotten what real art is. [What] I try to exercise myself is “how can I remember?” Remember what already lives inside me. I can try to make you see how special you are and what you have.”

On being bold, Myke Towers added, “If you get blocked when writing, don't be afraid. Every time I make a song I like, I wonder if there will be another one. I compete with myself and when I write I feel like I'm doing the same.”

The duo finished their dialogue with a Jack Daniel's toast to the crowd, followed by a special performance from Elena herself.

To see more of the first Musicians on Musicians Latino conversation between Myke Towers and Elena Rose, watch the full video here.

And be sure to stay tuned for future content on this Musicians on Musicians Latinowhich continues this year with events in Los Angeles and New York, featuring more of your favorite Latin artists, performances and more — in partnership with Jack Daniel's.

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