IT'S GOOD TO BE bold, which is why Rolling Stone and Jack Daniel's made their own bold move by teaming up for the first Musicians on Musicians Latino series. The multi-part event is part of the larger Jack Daniel's Presenta initiative, which in recent years has not only celebrated the world of Latin music, but worked to elevate the voices of today's Latin artists and bring them directly to fans and enthusiasts.
Now, through a unique extension of Rolling Stone's iconic Musicians on Musicians series, the two storied brands are united through a shared passion for music — and its power to inspire, connect and enrich lives.
Hosted in New York City and moderated by Rolling Stone Senior Music Editor Julissa Lopez, the third and final installment of the first Musicians on Musicians Latino The series brought together rapper Myke Towers and DJ/producer, Ovy on the Drums, for an intense night that marked the culmination of the historic series of live events celebrating Latin music, in partnership with Jack Daniel's.
The two artists, having previously collaborated on tracks such as 'Tendencia Global', brought their partnership to a live audience, slipping effortlessly into a conversation about their artistic visions. With their next work together, an album titled Cassette 01out now, the pair spoke enthusiastically about why they choose to work together.
Ovy discussed the strength of Towers as a collaborator, saying, “It was really fun and easy to create Cassette 01. With some artists, you'll play a beat and they'll say, “Give me a different beat” or “Find something else.” But with Myke, I'll play a beat and he'll be like, “This is awesome! Drop that beat. Let's do this, let's go!”
The feeling was mutual, with Towers responding, “When you go into the studio with a high-level artist, you know you're going to give it your best shot. I know if Ovy picks a beat he wants to show me, he's not going to show me a piece that's gathering dust. It will be something great.”
As their exchange drew to a close, Tower's admitted that although he previously called Jack Daniel's Tennessee Honey his favorite type of Jack Daniel's whiskey, he had recently switched to Jack Daniel's Tennessee Apple, drawing excitement from Ovy, who exclaimed, “ The Apple !”
The duo then shared a Jack Daniel's toast with their evening's emcee and the crowd, before Towers handed over the reins to Ovy, who would go on to perform a kinetic DJ set that pumped the crowd up into the night.
To see more of the Musicians on Musicians Latino conversation between Myke Towers and Ovy on the Drums, see the full video here.
For more stories from Musicians on Musicians Latino, see previous features, hosted by Myke Towers in conversation with artists such as Elena Rose and Luis R. Conriquez. Also, look out for more to come in the April 2024 issue of Rolling Stone magazine — all in collaboration with Jack Daniel's.
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