Jay-Z will be splitting eights and doubling down on 11s at the blackjack table this weekend. Hov and Michael Rubin are hosting an invitation-only blackjack tournament in Atlantic City on Sunday (September 15), reps for the Fanatics CEO confirmed Bulletin board. (Page six was the first to report the news.)
According to a press release, it's all happening at the Ocean Casino Resort to celebrate the opening of the new Fanatics Sportsbook, which Jay-Z co-founded and co-owns. VIP fanatics and star-studded guests will have a chance to join the sportsbook by watching the first NFL games on Sunday before the blackjack tournament, which Jay and Rubin are reportedly also participating in, kicks off later, with a $250,000 grand prize going to winner.
Last year, Rubin and Jay teamed up to host another high-profile blackjack tournament at the same hotel in Atlantic City. The Reform Alliance event was attended by celebrities, from Jack Harlow to Kim Kardashian and actor Matthew McConaughey.
Jay-Z revived his 40/40 Club at Michael Rubin's inaugural Fanatics Fest NYC, which brought a redesigned version of the classy sports-themed lounge to the Javits Center in August. Athletes like Carmelo Anthony and Tom Brady, along with artists like Quavo and Travis Scott, performed throughout the August weekend.
The celebrity blackjack tournament will serve as Jigga's first public outing since the NFL announced that Kendrick Lamar is set to take the stage at Super Bowl LIX as the headline act for the Halftime Show.
Jay-Z has been co-producing the Halftime Show since Roc Nation inked a collaboration deal in 2019 and has faced some backlash from Nicki Minaj, Cam'ron, Master P and more for not having Lil Wayne perform on the big game. in his hometown the following year.
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