John Legend becomes the new face of Montblanc Legend fragrances

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John Legend is the new face of the Montblanc Legend fragrance line, the company announced on Friday (June 14). The 45-year-old singer stars in his new advertising campaign Montblanc Bluethe last fragrance from the collection.

“I am thrilled to begin this exciting chapter with Montblanc Legend,” Legend said in a statement. “Montblanc is an enduring Maison synonymous with craftsmanship, innovation and creativity and Legend reflects these values ​​with its original and beautifully crafted fragrances. As a writer and composer, I love that Montblanc enables people to beautifully write their stories with precision and care, and in doing so, create their own legacy and legend.”

“Montblanc Legend and John Legend share much more than a name, they also share characteristics that make this relationship particularly significant. Montblanc is rooted in the culture of writing, a timeless brand that celebrates and promotes creativity and self-expression. As a songwriter, John Legend is a master storyteller with extraordinary creative talent, telling stories through his timeless and powerful music that moves audiences across generations and geographies,” added Vincent Montalescot, Chief Marketing and Merchandising Officer of Montblanc.

Montblancdo Legend Blue features a “fresh mint accord” with rich, woody cedarwood in the heart and notes of ambroxan. Fan favorite Montblanc Legend contains notes of bergamot, lavender, pineapple leaf and exotic licorice with oakmoss, geranium, coumarin, apple, rose and dried fruit in the heart. Sandalwood, tonka and evernyl compose the base notes.

Shopping for Father's Day? Montblanc Legend fragrances are available at major retailers such as; Nordstrom, Sephora, QVC, Macy's and Montblanc.com.

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