Old JoJo Siwa can't come to the phone right now. The 20-year-old singer released her new dance-pop song “Karma” on Friday (April 5), along with a seriously wild music video for the upbeat track that marks a stark departure from the kid-friendly persona she's been playing since she found herself. Dancer moms fame in 2015.
The video finds Siwa taking very up close and personal with a cast of female dancers, performing sensual choreography in a range of different bejeweled costumes in several luxurious, exotic locations. At one point, she emerges from the ocean looking like a glowing sea monster, gliding along the shoreline of a small island to engage in a steamy make-out with a red thong-wearing love interest.
“Karma's ab—h, I should have known better,” the YouTuber superstar sings on the track. “If I had one wish, I'd never do it around/ When I saw the pictures of you and her, I felt the knife twist.”
Described as a “180° turn” from her previous music, “Karma” marks Siwa's first release as part of a complete rebrand that has been slowly being teased on social media over the past few weeks. The days of hair bows and songs like “Boomerang” or “Every Girl's a Super Girl” are over.
“I'm so excited because it's been a long time and so much work getting to this point,” Siwa said of the new song in a statement. “For 'Karma' to finally be here and finally in the hands of the world is incredible. WE DID IT. It wasn't easy, it was hard and the criticism was real, but we did it and I'm so happy, so proud and so ready for people to enjoy the show.”
The So you think you can dance? The alum first gave fans a glimpse of her new image earlier this week at the 2024 iHeartRadio Music Awards, where she appeared in intense black face paint, a faux-hawk and glam-rock bodysuit reminiscent of Gene's stage signature Simmons. The KISS frontman himself approved of the makeover, saying TMZ: “Never be ordinary. Always be exceptional. JoJo is great and looks cool.”
Watch Siwa's “Karma” music video above.
from our partners at https://www.billboard.com/music/pop/jojo-siwa-bad-girl-karma-music-video-watch-1235649814/
