Jung Kook Steams Up Grand Central Station in New Calvin Klein Jeans Campaign: Behind-the-Scenes Pics

Shining like a star! BTS's Jung Kook is the centerpiece of Calvin Klein Jeans' latest Spring 2024 campaign, which dropped on Friday (February 16) and Advertising sign has the exclusive look at some behind-the-scenes footage.

In photos by Mert Alas shared by the brand Advertising sign, the “Standing Next to You” singer poses in New York's iconic Grand Central Station. In one shot, he casually leans against a wall as he stares ahead with a sultry gaze, his big black shirt unbuttoned, revealing his bare chest and abs, straight-fit '90s jeans.

In another, the global K-pop star puts his edgier side front and center, staring intently ahead as he models a stylish black leather jacket and black jeans, with a lock of hair falling over his left eye. In the third photo, he is lying in the middle of an empty Grand Central, again dressed in black, but this time, standing on a baby grand piano with his head bent forward in concentration as he plays.

Ahead of the release of Jung Kook's latest campaign for Calvin Klein, the brand ignited ARMY's hearts on Valentine's Day with a six-second teaser video on TikTok. In the short black-and-white visual, Jung Kook dances with abandon — his shirt completely unbuttoned — on an escalator at Grand Central, before coming to the piano.

The K-pop star was named the first global brand ambassador for Calvin Klein in March 2023. He recently celebrated the Billboard Hot 100 No. 1 hit 'Seven' to join Spotify's Billions Club. To mark the occasion, he teamed up with the music streaming service to share a video of himself enjoying his favorite Korean snacks from Spotify's plate-like plate.

I see Advertising signExclusive behind-the-scenes photos of Jung Kook's Calvin Klein Jeans campaign below: