Kamala HarrisThe campaign is making sure there are no empty seats in its efforts to win over young voters, especially where Taylor Swift fans are worried.
On the day of the pop star's first Eras tour show in the United States on Friday (October 18), the Democratic National Committee unveiled a themed Snapchat filter available only to Swifties in battleground states that allows users to pose under a digital banner that it reads “At the time of my vote.”
The filter will also allow voters to choose from a range of topics Harris argues to complete the phrase, “Be fearless about…” in reference to the 14-time Grammy winner's 2008 hit album Fearless. To fill in the blank, users can choose from a menu that includes “Democracy,” “Reproductive Rights,” “Climate Action,” and more.
“This election will determine the future for young voters, from student loan debt relief and economic opportunity to whether they have fewer rights than their grandmothers,” said a statement from Rosemary Boeglin, DNC communications director, about with the new Swiftie initiative. “Democrats are reaching out to young voters wherever they are, from concert venues to social media platforms, to make sure they have the resources they need to vote.”
The Snapchat filter is just one of several ways the Harris campaign capitalized on Swift's emphatic endorsement of the Democratic ticket in September. The vice president also sold friendship bracelets in the style of the Swifties' favorite Eras tour accessory on her online store, and her running mate, Tim Walz, called the musician “Anti-Hero” during the vice presidential debate in early October.
“I'm as amazed as anyone by this coalition that Kamala Harris has built, from Bernie Sanders to Dick Cheney to Taylor Swift,” the Minnesota governor said at the time. “They believe in a positive future for this country and a future where our politics can be better than they are.”
In addition to the Snapchat filter, the DNC is also rolling out Swift-themed billboards this week that read: “A new way forward… ready for it?” and “We are in our Kamala era!” — starting with a mobile ad on a boat that will be parked near Hard Rock Stadium in Miami, where the “Karma” musician is set to play three Eras tour shows Oct. 18-20. Florida is right next to Georgia, one of seven key states in the 2024 presidential election. The other battleground states are Pennsylvania, North Carolina, Michigan, Arizona, Wisconsin and Nevada.
Billboards also direct viewers to visit IWillVote.com to ensure they are registered to vote by October 26. Election day is November 5th.
In her support of Harris, Swift emphasized the importance of voting. “Your research is yours and the choice is yours.” she wrote at that time. “I also want to say, especially to first-time voters: Remember that in order to vote, you must be registered! I also think it's much easier to vote early.”
from our partners at https://www.billboard.com/music/music-news/kamala-harris-taylor-swift-snapchat-campaign-young-voters-1235805146/
