Source: Bernard Smalls / @PhotosByBeanz
By Kendrick Lamar word war with Drake he boosts his stream directory numbers and diminishes his opponent.
According References, the heated battle between Kendrick Lamar and Drake is taking to streaming as the former's catalog surpasses the latter. The battle between Kendrick Lamar and Drake led to Lamar releasing four tracks starting with “Euphoria” which entered the Billboard Hot 100 charts at number 11 and garnered 27.6 million audio demand streams from May 3-6 according to Luminate. 'Not Like Us', the infectious and scathing diss track that has now become a club anthem, has had 21.1 million streams since its debut on May 4, with the impressive 'Meet The Grahams' earning 8.8 million streams so far. “6:16 in LA,” the second track, has yet to be released on streaming platforms. This also includes Kendrick Lamar taking number one flow state in Drake's native Canada, sitting at number one on Apple Music's Top 100 chart as well as Spotify's Daily Top Songs Canada.
Moving on, the removal of diss tracks only shows how many listeners are tuning in to hear Kendrick Lamar's music. During the same four-day period, his discography reached 50.62 million streams, showing an increase of 49% compared to the same period of the previous week. By comparison, Drake's total catalog stream numbers took a hit when his response tracks “Family Matters” and “The Heart Part 6” were removed from the equation — the data shows streams at 100.7 million from May 3-6 in as opposed to 105.9 million from Apr 26-29. This represents a 4.9% drop.
While Drake may be fine with the fact that his total stream numbers still outstrip Kendrick Lamar by double the number, the recent success reflects a distinct shift against the Toronto superstar. Other standout streaming numbers tied to the rise of “BBL Drizzy,” a song that producer Metro Boomin used as an instrumental to respond to Drake after the rapper called him out in response to Future and Kendrick Lamar's track “Like That” in which he appeared. R&B legends Teddy Pendergrass and Al Green also saw a rise in their streaming numbers as a result of the controversy, with their first hit “You're My Latest, Greatest Inspiration” from 1981 seeing a 76% jump in streams from April 26. -29 (76,000) to May 3-6 (134,000) due to his sampling of “Euphoria”. Green's “What A Wonderful Thing Love Is” from 1972 saw a 283% increase in streams after it was used on “6:16 In LA.”
