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Kim Petras rarely shies away from showing off a bold lipstick — and it hasn't gone unnoticed. She debuted '90s-inspired outfits and dark red lips during her Feed the Beast World tour, which wrapped up in March, and now, MAC Cosmetics has teamed up with Latina singer Danna, 31 Paola for brand faces Viva Glam lipstick 30th Anniversary Campaign.
Viva Glam lipstick has gained a reputation not only for its long-lasting formula, but also for its life-changing impact. Each year, the beauty brand gives 100% of its proceeds back to the community to help those in need, with this year's profits supporting AIDS research in addition to local gender, race and environmental organizations.
With 2024 being its 30th birthday, MAC has gone big and revamped the formula as well as the shade range, offering four new colors with names that aim to inspire change: Viva Equality, Viva Planet, Viva Heart and Viva Empowered. Each shade costs $25 and comes in a range of neutrals and bold colors, including deep reds, pinks and even browns. You can buy the lipsticks from Ulta, NordstromBloomingdale's and MACCosmetics.com.
Keep reading to shop Petras-approved makeup.
M·A·CXIMAL Silky Matte Viva Glam Lipstick
The updated formula appears to leave behind a silky matte texture that will last up to 12 hours while also providing eight hours of maximum moisture. The lipstick have garnered a 4.9 rating at Ulta, with shoppers raving about its “creamy” application as well as its ability to be combined with other products. One reviewer says they can “cover it up with other shades and lip gloss,” making it a versatile lip product.
Petra is a longtime fan of the beauty brand, having flaunted a red shade when she won the 2023 Grammys alongside Sam Smith. Participating in the campaign was an exciting but surreal experience for the “Unholy” singer, who still finds it hard to believe she's the face of MAC.
“Serving as the face of MAC Viva Glam has always been a rite of passage for the world's most legendary artists,” she said in a press release. “I have to pinch myself every time I remember that it's now my turn to represent the campaign. I'm honored to be part of Viva Glam's long-standing legacy of uplifting people who haven't always felt seen or represented, and I look forward to inspiring the next generation to join us in making the world more equal.”
MAC also took to social media to share news of the campaign with a video of Petras explaining the benefits of the lip products in a video showing how the Grammy winner “serves up.”
For more product recommendations, check out our roundups of the best blue eyeshadows, celebrity perfumes, and setting sprays.
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