Do you love basketball as much as Kurtis Blow? Probably not. The rap legend bridged generations as he teamed up with Brooklyn rapper Lola Brooke and West Coast producer Hit-Boy for a modern version of his classic “Basketball,” which reached No. 71 on the Billboard Hot 100 in April 1985 .
DoorDash has partnered with the NBA, WNBA and Kurtis Blow to celebrate the start of the 2024-2025 NBA season. The music video — shot by Dave Meyers and his daughter Cassidy on the streets of New York — features WNBA legend Sue Bird and the New York Knicks' Jalen Brunson and Josh Hart.
DoorDash announced a multi-year partnership renewal on Monday (Oct. 28) that expands the company's role as the official on-demand delivery platform partner of both the NBA and WNBA. THE partnership updated for the first time in 2020, with DoorDash becoming the first partner in the on-demand category.
DashPassDoorDash's membership program, will serve as the official partner of NBA and WNBA Experiences, offering a wide range of customized and immersive fan experiences at marquee events throughout the NBA and WNBA calendar year. These premium experience packages include access to NBA and WNBA events along with unique off-court programming such as player and legend meet-and-greets, backstage tours, concerts and hospitality hubs designed to reach the game's global fans.
“Since joining forces with the NBA and WNBA in 2020, we've brought meaningful experiences to basketball fans, and I couldn't be more excited to see what we build together this season and beyond as we deliver even greater value to fans with DashPass,” Kofi Amoo-Gottfried, CMO at DoorDash, said in a press release. “With the season officially underway, we wanted to celebrate basketball's impact on culture, and what better way to do that than by reviving a successful classic that is synonymous with the game? Working with Kurtis to bring this to life has been an incomparable experience, and we hope fans enjoy the redesigned kick – and its nod to the past, present and future of basketball – as much as we do.”
“Our partnership with DoorDash is rooted in a shared commitment to deliver unique and elevated experiences that celebrate NBA and WNBA fandom year-round,” said Kerry Tatlock, Executive Vice President of Global Marketing Partnerships and Media, NBA. “We look forward to expanding our partnership, leveraging our partnership to unlock even more opportunities to bring our fans closer to the game.”
Watch the new version of a hip-hop classic above.
from our partners at https://www.billboard.com/music/rb-hip-hop/kurtis-blow-reimagines-basketball-lola-brooke-hit-boy-1235816673/
