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Lady Gaga's Haus Labs introduced a liquid eyeliner whose design was inspired by a calligraphy pen and beauty lovers are already “obsessed” with it. Clear Cut Liquid Eyeliner won a 4.9 star rating on the Haus Labs website from over 170 customer reviews raving about the product's quality, including the deep pigment, easy application, and “one-stroke wing precision,” as one buyer he wrote.
The $26 liquid eyeliner — which offers a long-wearing, waterproof, smudge-free matte finish — debuted Tuesday (August 26) via Haus Labs and Sephora.
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Haus Labs
Haus Labs Clear Cut Liquid Eyeliner
Clear Cut Liquid Eyeliner is designed for all eye shapes, suitable for beginners and beginners, and comes in just one shade: Black Onyx. Inspired by the design of Japanese calligraphy brushes, the eyeliner brush is made with over 300 vegan fibers in different lengths and made in Korea.
Gaga teased eyeliner Instagram beginning of the month. “Say hello to Clear Cut Liquid Eyeliner: Haus Labs' unique take on a super-useful precision eyeliner. We are really proud of it. “We've spent the last two years developing an ultra-black matte pigment that's long-wearing and doesn't transfer or smudge with water or sweat,” Gaga shared with her 57 million followers. “And unlike most liquid liners, it's clean and completely free of soot. The brush is amazing. Inspired by Japanese calligraphy, our design features over 300 vegan fibers of varying lengths, resulting in effortless comfort and better control around the eye than anything else you'll find. Whether you love fine lines or bold designs, I think you'll love it and I look forward to seeing you using it very soon.”
In keeping with its commitment to clean beauty, Clear Cut Liquid Eyeliner features a vegan formula powered by the brand's carbon powder and herbal flower complex and free of carbon black. known carcinogenwhich has been used to color eye makeup.
“Our new Clear Cut Liquid Eyeliner has been in the works for two years, in labs in three countries and more than 20 iterations to get the formulation just right,” said Gloria Ryu, chief product officer of Haus Labs. “In addition to being equipped with our custom HausTech carbon powder complex, the eyeliner is also formulated with a plant-flower complex, which enhances long-wear performance while protecting the skin and panthenol, rich in vitamin B5 and supporting the function skin barrier for comfort and smooth application. I'm incredibly proud of how we've been able to drive innovation in this competitive segment.”
Clear Cut Liquid Eyeliner is available online at Sephora.com and Hauslab.com. It will be released in Sephora stores on September 5th.
In other Haus Labs news, Gaga's popular beauty line has developed at Kohl's.
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