Lasso Signs With WK Entertainment for Management, Reveals US Tour Dates and New Album Teases

Lasso has signed a management deal with WK Entertainment, the label says Advertising sign.

The signing entails a comprehensive 360 ​​deal — supporting the Venezuelan singer-songwriter in touring, partnership strategies, A&R and marketing globally — led by WK Entertainment GM Andres Gomez.

“I've always been a fan of the artists that WK manages,” Lasso (real name: Andres Vicente Lazo Uslar) said in a statement. “I always thought of it as a long shot and to be able to be a part of their roster is still incredible. I'm very excited for everything that's to come, for all the changes for my music and career.”

“I am thrilled to partner with Lasso and support his creative vision in this new chapter,” added Gomez. “He's an artist who has become one of the industry's most respected live performers – a singer-songwriter who will continue to push the boundaries of the modern pop genre for years to come.”

Kolm added: “We are very excited to be a part of this new phase in his career.”

Lasso simultaneously revealed the dates for his first US tour called Quedarse Solo Para Siempre (translation: “staying alone forever”). Promoted by Live Nation, the 15-date stint kicks off on September 11 in San Francisco and wraps up on October 26 in Houston (see more below). General admission tickets go on sale June 19 at 10am. local time via tour” target=”_blank”>LassoMusica.com.

Additionally, Lasso revealed that his fifth studio album is due out this fall. Its 13 tracks will include the previously released singles “Bilingües” featuring Mau y Ricky and the Micro TDH-assisted “No Escuches Esta Canción.”

Recognizing Lasso's talent and versatility, Hans Schaffersenior vice president of worldwide touring at Live Nation, added, “We see a bright future for him […] and are excited to develop a tour that will showcase his unique sound to his devoted fans and new audiences.”

Lasso released his debut album, Sin Otro Sentidoin 2012. In 2021, he was nominated for Best New Artist at the 2021 Latin Grammys. The following year, he entered the Advertising sign charted for the first time with “Ojos Marrones”. The upbeat pop tune peaked at No. 66 on the Billboard Global 200 chart and No. 39 on the Billboard Global Excl. USA chart. His single also won Best Pop Rock Song at the 2023 Latin Grammys.