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Last Saturday, June 22, 2024, Atlanta celebrated its 29th annual Birthday Bash, makes history with its first female headliner, hometown hero Latto. Latto, who has spent the better half of her career working in Atlanta's underground scene before becoming a household name in 2021, gave her fans the show they've been asking for, bringing in guests including Usher, Flo Milli, Mariah the Scientist, Summer Walker , Roscoe Dash. , Rasheeda, Princess of Crime Mob and 21 Savage.
Her emphasis on honoring the trailblazers from the various trap and urban grind eras that came before her put the perfect cherry on top of Latto's high-energy set and left the lasting impression she was aiming for. Everything from Swag-era songs like “No Hands,” “Whoop Rico,” “Crank Dat Yank” and “Crank That Batman” to old-time Atlanta cuts like “Freak It” and the Crime Mob song “Stilletos” helped bridge the generation gap and kept the audience engaged throughout the night. Performing her hit songs 'Sunday Service', 'Put it on the Floor', 'MuWop' and 'Queen of the South' to an audience of more than 16,000 fans, the show's response added another milestone to her career and the rise her.
In addition to Latto's set, Atlanta collective Dungeon Family took the stage, giving a moving tribute to their partner and legendary producer, Rico Wade. Performing a mix of posse cuts from 'Dirty South', 'Cell Therapy' and 'Kryptonite' as well as songs from Killer Mike's Grammy Award-winning Michael album (Killer Mike was also honored with the inaugural Rico Wade Game Changer Award), their set went hand-in-hand with another Atlanta staple, Big Oomp Records.
Recognized as Atlanta's first independent record label, they performed Baby D's “Eastside vs Westside” and Atlanta's unofficial anthem, “ATL Hoe.” Hot 107.9 also started a new tradition by presenting Killer Mike with the Rico Wade Game Changer Award to honor the Atlanteans who helped change the city with their music.
Other notable acts included Key Glock, Boosie Badazz, Tee Grizzley, Skilla Baby, Hunxho, Rob49, Dess Dior, Famous YB and Sally and Bossman DLow, whose hit songs, “Mr Pot Scraper” and “Get in With Me” they have rap fans. across the country they are clamoring for more.
Birthday Bash ran Forever as a platform for indie artists as well Who's Hot Competition to give several of the city's independent artists a stage to perform on. Featuring some of rap's biggest artists, from TI and Jeezy to OutKast and more, Hot 107.9's Birthday Bash has given fans and artists the stage they've needed to grow it since its inception in 1995.
