Either way, Drake looks funny in the light. God's 6 lawyers have reportedly filed a lawsuit against Universal Music Group, accusing their client's record label of inflating Kendrick Lamar's streaming numbers.
“Drake has filed a lawsuit against Universal Music Group and Spotify over allegations that the two companies conspired to artificially inflate the popularity of Kendrick Lamar's 'Not Like Us'”. pic.twitter.com/VEM8dzlrNT
— Philip Lewis (@Phil_Lewis_) November 25, 2024
Before we get started, yes, Drake's people are suing the same people responsible for promoting his own music. And yes, social media thought Drake was basically asking to speak to his manager or even calling the police after Kendrick Lamar hit him with the Grammy-ready lyrical fade that is “Not Like Us.”
Yes, there are Drake fans who still think it was the Toronto rapper who won the battle. We just can't take said apprentices seriously, respectfully.
As for that lawsuit, Drake alleged that UMG and Spotify conspired by using bots to inflate “Not Like Us” plays. The British Independent reports.
In a shocking file obtained by The Independent, Drakeborn Aubrey Drake Graham, says Universal Music Group (UMG) used a botnet, in conjunction with a so-called pay-to-play scheme, to “manipulate and saturate streaming services and airwaves” with Lamar's hit song “Not like us,” all at the expense of Drake.
The filing accuses UMG, which has deals with both artists, of paying Spotify to recommend “Not Like Us” to users “looking for other unrelated songs and artists,” claiming the company also paid Apple to have Siri “intentionally misdirecting” users requesting songs from Drake's catalog, showing “Not Like Us” instead. UMG's ploy, the filing claims, created “the false impression that the song was more popular than it actually was.” Making matters even stickier, Drake says in the filing that UMG tried to hide Lamar's alleged support at Drake's expense “by firing employees associated with or perceived to have loyalty to Drake.”
UMG reportedly refused to entertain Drake's claims, saying his beef is with K. Dot, so he should sue the Compton rapper.
Well.
Since the lawsuit came out, a Drake “source” has told the media that Drake is mad at UMG's business practices, not Kendrick Lamar. Yeah, well, the damage is already done and social media is slamming Drizzy for allegedly acting like Hip-Hop Karen.
Check out some of the more blunt reactions in the collection.
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