Kendrick Lamar has dropped a new music video for “squabble up” from his surprise album, GNX, released this past Friday. Watch it below.
Directed by Calmatic, the visual treatment was filmed entirely in a room painted a muted green. A whole lot is going on in the background, but Kendrick notably sits down with a book called How to Be More Like Kendrick for Dummies and it looks like the references in the video serve this exact purpose.
In addition to Menace II Society and Soul Train tributes, the clip pays homage to forebears like Ice T and E-40 by echoing their Power and In a Major Way album covers, respectively. There are other references to the likes of Isaac Hayes, Nate Dogg, and Mac Dre as well.
Besides that, there are more overtures to the unity demonstrated at Kendrick’s “Pop Out” concert, with several gang colors represented. Toward the end, there’s a light tan Buick GNX before Kendrick teases an appearance at the Compton Christmas Parade.
Be sure to check out our review of GNX and Song of the Week breakdown of opening track “wacced out murals.” The album comes ahead of Lamar’s headline performance at the 2025 Super Bowl Halftime Show in New Orleans on Sunday, February 9th.
