More than 50 members of the music industry have joined an advisory committee to help guide an ongoing study by MIT's Environmental Solutions initiative.
The report, expected to be published this fall, is designed to provide a comprehensive assessment of the relationship between live music and climate change, to identify areas where the industry and concertgoers can make improvements to reduce emissions and create positive environmental outcomes, and to analyze the latest sustainable technology and systems that can be adopted in the live events space and other areas of the industry.
The ultimate goal of the study is to identify sector-specific and industry-wide decarbonization solutions.
The new advisory board includes Live Nation's president/CEO; Michael Rapinoe along with other Live Nation executives. CEO of Warner Music Group Robert Kyncl; and representatives from companies such as Wasserman Music, WME, Atlantic Records, Upstaging, Inc., Farm Aid, Projects Tait, Global Motion Ltd., Women of Qolor Entertainment and many more.
On the artist side, the panel includes Ellie Goulding, AJR's Adam Met and representatives from the live and touring groups of artists such as Billie Eilish, FINNEAS, Harry Styles, Shawn Mendes, Fred again…, Jack Johnson and Coldplay .
Participants also include representatives from non-profits and NGOs such as Reverb, Support+Feed, Julie's Bicycle, Global Citizen and Client Earth. See the full list of participants here. Anyone can submit data to the report by emailing p1lm@mit.edu.
The MIT study is supported by Coldplay, Warner Music Group, Live Nation and consulting firm Hope Solutions.
“With the involvement of the advisory panel and the contributions of data from various sources, we are well on our way to producing a significant contribution to knowledge that can support meaningful actions to address climate change,” said the professor. John E. Fernandezdirector of MIT's Environmental Solutions Initiative, in a statement.
“I would describe the music industry as risky,” Fernandez said Advertising sign in March they work in the industry. “It's a business and artists are trying to make a living, so we've seen a huge concern about the risk involved in making a commitment to reduce emissions.”
from our partners at https://www.billboard.com/pro/live-nation-execs-ellie-goulding-join-music-climate-committee/
