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Prepare for darkness, despair and Doc's, why Nine inch nails have collaborated with Dr. Martens for one new footwear collection honoring its 30th anniversary The downward spiral.
As a tribute to light in the dark, the shoe brand explained that this collaboration is “a natural response to Nine Inch Nails' visceral, breakthrough album,” in a press release, featuring some of Doc's stronger silhouettes and “industrial design references” that reflect the art of NIN's classic culture.
Dr Martens (Airwair International
Starting at $160+, featuring the 1460 Boot, defaced with Russell Mills' “Wound” album artwork, reimagined in stark black and white. The 1461 3-eye shoe in black features the iconic “Crystal Teeth” image from the album's interior art and the “bottom spiral” printed in a subtle gloss, along with the tall, black 1490 boot, which Dr. Martens says she is inspired. from the pre-band ritual, where they were “covered in cornstarch for a decaying, post-apocalyptic aesthetic.”
“When I think of the era of the album, I think of the physicality of the tours and the visceral paintings of Russell Mills that were used as artwork for the album,” said John Crawford, NIN's Creative Director. Rolling rock. When he saw his first NIN show at Atlanta's Fox Theater in 1994, “I might as well have been wearing Dr. Martens”.
Crawford worked closely with Trent Reznor to conceptualize the designs, which were then refined when physical samples were taken from Dr. Martens. “We started picking out parts we liked, including textures, sole heights, accuracy in relief, etc. Then it was a matter of applying elements that were representative The downward spiral and more generally, the level of detail and appreciation for NIN is known.”
Dr Martens (Airwair International
We have said it before that Dr. Martens is as versatile as a good guitar lick or a fat beat and the NIN collection follows the legacy of collaborations with artists in the world of music such as the Sex Pistols, Joy Divison, Black Sabbath. and more. The Nine Inch Nails x Dr. Martens will be released on July 19 at DrMartens.com and select retailers, but fans can visit the website and register be first in line to get notified when the collection drops.
For most of the 30 years since TDS first appeared, Crawford had known NIN as a fan of the band. “From that perspective, it was always exciting to see the visual direction that would accompany each NIN release, and it was always clear that Trent cared deeply about the visuals and presentation of an album or tour and how those connected to the music”. As for how their visual style has changed over the years, “I think… it's more about the art being willing to take the same risks that NIN's music creates.”
Dr Martens (Airwair International
This collection comes from NIN's collaboration with deck makers Welcome Skateboards, a themed skateboard and apparel line as well The downward spiral which decreased earlier this year. Along with celebrating the album's 30th anniversary, Reznor and Atticus Ross also announced a slew of plans for their upcoming Nine Inch Nails album, including launching a festival, a short film, a video game and more through their media company them, With teeth.
But if you're looking to snag some new TDS boots, sign up to shop the Nine Inch Nails x Dr. Martens here at DrMartens.com.
from our partners at https://www.rollingstone.com/product-recommendations/lifestyle/dr-martens-nine-inch-nails-collection-1235060798/
