Milk & Honey Music + Sports + Ventures has acquired VMG Sports, the boutique sports agency that is home to Kansas City, three-time Super Bowl winner and Taylor Swift favorite Travis Kelce, along with 14 other NFL players.
In a deal struck by the president/founder of Milk & Honey Lucas Keller and VMG agents Adam Heller, Michael Simon, Greg Diulus and Sammy Spinathe 15 players represented by VMG Sports will join Milk & Honey's roster of 83 clients, including Courtland Sutton of the Denver Broncos and Kamren Curl of the Los Angeles Rams.
“We are honored to have Adam, Mike, Greg and Sammy join the Milk & Honey family,” Keller said in a statement. “VMG sports shared the same ethos as Milk & Honey, which is an unrelenting commitment to supporting and creating value for the American athlete. For us it could be an athlete, an artist, a songwriter or a record producer — our clients are trained to be the best in the world.”
In his statement, Simon said he was “very excited to join the Milk & Honey family,” while Heller said Milk & Honey was “a perfect fit for our team and customers.”
Milk & Honey was founded a decade ago by Keller and GM and business partner Nick Warner as a boutique management company for songwriters, producers and artists. The company entered the sports world three years ago with Jake Presser and Rawleigh Williams alongside Dave Frank and Alex Harrow.
“Our belief in the influence of both music and sports and the important intersection between the two as an entertainment company is unwavering — this acquisition further strengthens that ethos and represents an important step in our commitment to representing a diverse roster of top global talent ». said Frank.
The deal was brokered for Milk & Honey by lawyers Brian Shall, Ryan Barncastle and Rebecca Rosen by Barnes & Thornburg; Josh Joseph and Eric Russell by Big Plan Holdings; Jarrod Grubb, Woody Hartman, Jason Dobbs, Tom Fox and Andy Moats from Pinnacle Bank. and Ed Gold and Mike Burley from Gold Business Management.
from our partners at https://www.billboard.com/business/management/travis-kelce-milk-honey-client-vmg-sports-acquisition-1235663224/
