Morgan Wallen has signed with his longtime booking agent Austin Neal for management through Neal and Wallen's newly formed company, Sticks Management, Advertising sign has confirmed. Wallen will be the firm's only client.
Wallen was previously managed by the partner/managing director of Big Loud Seth England next to K21 Kathleen Flaherty, who will now be the full-time executive director of the Morgan Wallen Foundation. Wallen's relationship with his label, England's Big Loud Records, will remain the same, and England and Neal will continue to work together on Wallen's career strategy. HITS was the first to report the news.
Neil began booking Wallen under the radar in the fall of 2021, several months after the country star was dropped by WME for using a racial slur. The following February, the partnership became official when Neal announced the launch of The Neal Agency with Wallen as a client.
England, who was named Advertising signThe 2024 Country Power Players Executive of the Year in May, began managing Wallen shortly after the then-rising singer-songwriter signed to Big Loud Records in 2016. Since then, Wallen's star has expanded beyond her country, with the singer scoring two nine top 10 hits on the Billboard Hot 100, including two long-running No. 1s: 2023's “Last Night” (16 weeks at the top) and the Post Malone collaboration “I Had Some Help,” the which spent six weeks at the top of the chart earlier this year. Wallen has also amassed two No. 1 albums on the Billboard 200: 2021 Dangerous: The Double album and last year's One thing at a timewhich spent 19 weeks at the top of the chart, surpassing Garth Brooks Ropin' the Wind as the longest-running No. 1 country album on record.
On the touring front, Wallen scored the fourth-highest-grossing concert tour of 2023, according to Billboard Boxscore, earning $260.4 million from 44 shows. Most recently, he played to 50,000 fans when he headlined BST's Hyde Park in London on July 4, marking the biggest country concert ever in the UK. His most recent single, “Lies Lies Lies,” was released on July 5.
Advertising sign England and Flaherty have been contacted for comment.
from our partners at https://www.billboard.com/pro/morgan-wallen-new-manager-austin-neal/
