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Promotional efforts for Beyoncé's The next country album is on the way. However, many museums have denied any involvement with her Cowboy Carter projection.
On Wednesday, March 20th, ads for her newest project were displayed on the walls of several iconic establishments across New York City. “This is not a country album. “This is a Beyoncé album. Act ii Cowboy Carter 3.29” which reads on the facade of the Guggenheim. In addition, photographs of the album images were also displayed on the exterior of The New Museum and The Whitney. While at first glance it looked like there was some kind of deal between her record label and these institutes, that's not the case.
According The Gothamist the trick came to the Guggenheim as a surprise. “The Guggenheim was not informed of and did not authorize this activation,” a spokesperson said in an emailed statement to the news publication on Thursday, March 21. But they also added that the “Halo” singer and her fans are welcome to attend. their upcoming installation Jenny Holzer; On Thursday, March 21, they referenced a verse from “Texas Hold'em” in a social media post about a Franz Marc painting featuring horses.
In an Instagram post, the Houston native explained how this effort came about. “This album has been over five years in the making. It was born out of an experience I had years ago where I didn't feel welcome…and it was very clear that I wasn't,” she wrote. “But because of this experience, I took a deeper dive into the history of Country music and studied our rich music archive. It's great to see how music can unite so many people around the world, while amplifying the voices of some of the people who have dedicated so much of their lives to educating our musical history.”
Cowboy CarterBeyoncé's first country album is scheduled for release on March 29.
