After scoring a Hot 100 No. 1 single with Kendrick Lamar for “Not Like Us” last month, Mustard is teaming up with BMG for his upcoming studio album, Faith of a mustard seed.
“I am delighted to be joining forces with BMG, a company known for its dedication to fostering artistic independence, integrity and innovation,” says Mustard Advertising sign. “Together, we will continue to push the boundaries of creativity and deliver groundbreaking music that resonates with audiences around the world.”
On Friday (June 21), Mustard kicked off his fourth studio effort by releasing a first single, “Parking Lot,” featuring Travis Scott. Expected to be released on July 26, Faith of a mustard seed follows Mustard's 2019 release Perfect 10, which included the Hot 100 chart hits 'Pure Water', '100 Bands' and 'Ballin'. Upon release, the effort debuted at No. 8 on the Billboard 200 and featured an all-star lineup featuring Migos, Young Thug, Gunna, Roddy Ricch, Future, A$AP Rocky, Playboi Carti and more.
“Mustard's approach, combined with a proven record of chart-topping hits, delivers unparalleled musical experiences to audiences around the world,” he says Dan Gill, BMG's executive vice president of recorded music, West Coast. “We look forward to supporting and working with him as we continue to elevate his artistry and the impact of his music.”
He adds Tim Reed, BMG's senior vice president of repertoire and marketing: “Mustard's anthems consistently orchestrate the Culture soundtrack. Working with Mustard and the 10 Summers team on his next movement is an exciting opportunity for the BMG team to help promote his brand and turn the ordinary into the extraordinary.”
Mustard recently performed at Lamar's Juneteenth Concert celebration, which honored the West Coast. During his set, he brought out Tyler, The Creator, Steve Lacy, Ty Dolla $ign, Roddy Ricch, Blxst, Dom Kennedy and 310 Babii. He also joined Lamar for his rendition of “Not Like Us,” where the Compton rapper performed the song five times.
from our partners at https://www.billboard.com/pro/mustard-bmg-label-partnership-faith-mustard-seed-album/