Today it has been announced that The Competition and Markets Authority has launched an investigation into the sales of Oasis ticket sales, including how “dynamic pricing” was used.
Yesterday a YouGov survey asked the following question:
“Dynamic pricing is when prices are higher when demand is higher, and lower when demand is lower. Do you have a mostly positive or mostly negative opinion of dynamic pricing?”
Three quarters (74%) of the British public said they have a negative opinion of dynamic pricing, compared to one in ten (10%) who had a mostly positive opinion and around one in six (16%) who said they did not know.
