NewJeans Double Drop With “How Sweet” and “Bubble Gum”: Stream

NewJeans, one of the hottest recording acts in the world in 2023, opened their 2024 bill with the double drops of “How Sweet” and “Bubble Gum.”

Arriving at midnight, the two new cuts are housed in the quartet How sweet EP, which includes instrumental versions of both songs.

The K-pop girl group – consisting of Minji, Hanni, Danielle, Haerin and Hyein – has exploded since their debut in July 2022. Six of their eight singles have reached No. 1 or No. 2 on South Korea's dominant flow measure, the Digital Circle Chart. The act has also impacted several Billboard charts, including three top 10 hits on the Global 200 and four on the Global Excl. US chart, five entries on the Billboard Hot 100 and six top 10s on the Global Digital Song Sales. Their highest-profile single was “Super Shy,” which peaked at No. 2 on the Global Digital Song Sales chart last July and was featured (along with “OMG”) on a live mix the quintet played for Billboard Music Awards 2023.

The five-something recently collected Artist of the Year and Song of the Year at both the Melon Music Awards and the MAMA Awards. The act came in at No. 8 on IFPI's list of the world's best-selling artists of 2023 (ahead of Bad Bunny and Lana Del Rey, respectively). and are the reigning Billboard Women in Music Group of the Year.

Along the way, Paul Thompson writes about The billboard The cover of NewJeans, published in February, the group “has shattered expectations in K-pop, helping usher in a new era of female influence in a genre dominated by male groups. While it was once accepted industry wisdom that only boy bands could create a mainstream fandom and widespread commercial success (selling both albums and concert tickets), NewJeans are part of a generation of girls who have done both, changing the example of what achievement entails for groups of young women.”

“How Sweet,” a classy, ​​electro-pop number, and “Bubble Gum,” a perfect R&B dream production, can be streamed in full below.