Argentinian music sensation Paulo Londra signs deal with WME for worldwide representation, label says Advertising sign.
Since bursting onto the scene in 2019, the 25-year-old singer/rapper has been a dominant force on the Latin American music scene and is widely considered one of the pioneers of Argentina's emerging trap movement.
Born Paulo Ezequiel Londra, he began his musical journey as a battle rapper in Buenos Aires' El Quinto Escalón. Soon after, he released popular singles like “Relax” and “Condenado para el Millón” in 2017.
However, it was his debut album in 2019, Home run, which catapulted London to international recognition. The album debuted and peaked at No. 12 on Advertising signSpotify's Top Latin Albums chart and No. 10 on Latin Rhythm Albums, with his single “Adan y Eva” in Spotify's Global Top 10. His music video currently has over 1.2 billion views on YouTube.
In 2022, the Córdoba-born artist released his second album, Back to the game, under Warner Music Latina. It debuted at No. 1 on the Billboard Argentina Hot 100 chart and boasts collaborations with artists such as Ed SheeranTravis Barker, Timbaland, Feid and Duki.
Adding another feather to his cap, Londra performed the official Latin remix for 'The World is Yours To Take', a song from the FIFA World Cup 2022 soundtrack, alongside Lil Baby and Tears for Free.
Most recently, Londra signed to indie label Dale Play Records – home to producer Bizarrap, rapper Duki and urban/pop act Nicki Nicole – and is currently working on new music.
Additionally, plans are underway for Londra to embark on a world tour. It continues to be managed by Ignacio Amato and Cruz Pereira Lucena from Buena Productora.
from our partners at https://www.billboard.com/business/business-news/paulo-londra-signs-wme-representation-1235651872/
