Billboard Latin Music Week continued into its third day on October 16 with a panel on The Winning Combination of Sports and Music presented by Walmart.
The discussion, moderated by sports manager Daniella Durán, brought together artists Piso 21 and Guillermo Novellis of La Mosca Tsé Tsé, and soccer stars Igor Lichnovsky (Inter Miami, Club América) and Leonardo “Leo” Campana (Inter Miami) .
“There is mutual admiration,” said Juan David “El Profe” of Piso 21. “A lot of footballers want to be artists and a lot of artists have this failed dream of being a footballer.”
“It's true,” Campana noted. “I play football, but I'd rather be an artist. I'm the type of person who likes to consume a music album from start to finish.”
During the conversation, Novellis shared how his song “Muchachos, Ahora Nos Volvimos a Ilusionar” became a soccer anthem in Argentina.
“When Leo Messi heard it, the song went viral,” said the Argentine rock artist. “Everything else was thanks to football, to the people, to the seven [soccer] match, the star alignment. This song will always be associated with the happiest moments of all Argentines and Messi.”
“Music is everything for an athlete … it's motivation, dopamine,” Lichnovsky added. “I train with music, I change in the locker room with music. It plays a very important role in everyone's mood… Music creates happiness and this connection with people. They can see that we're human and we can have fun too.”
Meanwhile, Piso 21 — whose latest single, “Fichaje del Año,” featuring Ozuna, was inspired by sports — announced that their new album will be released this week.
“The idea is to let yourself be surprised and enjoy the whole album: 10 new songs, produced by Icon Music,” said Lorduy of Piso 21. “We've been working on this whole album for a year. 2.1 is an album of renewal and evolution for Piso 21. There will be music to refresh, dedicate and dance to.”
For the past 35 years, Latin Music Week has become the one, steadfast foundation of Latin music in this country, being the most important—and largest—gathering of Latin artists and industry executives in the world. Latin Music Week coincides with the 2024 Billboard Latin Music Awards airing at 9 p.m. ET on Sunday, October 20, on Telemundo. It will be available simultaneously on Universo, Peacock and the Telemundo app and in Latin America and the Caribbean through Telemundo Internacional.
from our partners at https://www.billboard.com/music/latin/piso-21-igor-lichnovsky-sports-music-billboard-latin-music-week-2024-1235799031/
