Premiere: The Disassociates Share New Video For “30mg”
New album There's no reason this can't be fun it's out now
April 12, 2024
Southern California-based alt rock outfit The Disassociates debuted last year with the singles “I Don't Wanna” and “30mg,” teasing the release of their debut album, There's no reason this can't be fun. The record was released earlier this year and finds the band taking influences from alt rock, power pop and pop rock, layering them with catchy melodies and a charmingly relatable lyrical bent. Today, the band follows up with a new video for “30mg,” premiering with Under the Radar.
“30mg” finds the band taking on a pleasant acoustic sheen, with vocalist Brie Marie heavily accompanied by slinky guitar chords and downtempo beats. The band comes in to deliver bright pop harmonies, leaning into the track's vintage undercurrent as it moves towards a wordless finale. However, the lyrics veer in a more complex direction, with the band exploring the tension between needing medication for their mental health and feeling dependent on them to get through the day: “Post-modern traumatic stress/ A messy, dramatic mess / Me' labeled like my little bottles / Textbook study model / I wonder how the textbook ends… / So in the waiting room, you'll see me every 30 days / I hand over $30, codependency, my fee.”
The band says of the track and video, “'30mg' is our ode, or perhaps an open letter, to mental health and the pharmaceutical industry. It's not always an easy road to navigate, but we wanted the song and video to add levity to that reality.
The video was our brainchild from start to finish, drawing inspiration from Stepford Wives and Valley of the Dolls. We had so much fun creating this wild, fun, totally retro look into the mind of The Disassociates, both with and without the right dose.”
Check out the song and video below. There's no reason this can't be fun it's out now.
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