RAD AI: How AI can be used as a creative tool rather than an artist replacement

All included, or artificial intelligence, has been a buzzword in the tech world for the past few years. Almost every new device or service touts the latest and greatest AI technology to make your digital life a little simpler. It's easier said than done, but more and more we're seeing examples of how companies and creatives are using AI more as a shortcut to success than as a core tool in their creative toolbox.

Get inspired by Willy Wonka”Willy Wonka Experience: A Journey Beyond Imagination» in Glasgow, Scotland in February. Organizers used AI-generated imagery to promote the experience with the promise of luscious lollipop forests and flowing chocolate fountains. After adding a $45 admission price, would-be candy lovers like Charlie Bucket in Roald Dahl's Charlie and the Chocolate Factory, received a sad dose of reality in a bare and sparsely decorated warehouse, instead of a flawless Everlasting Gobstopper. “The kids got two jellies each,” said Stuart Sinclair, an attendee with his three children. The New York Times. “And then they got half a cup of lemonade.”

Instead of trying to cash in on Timothée Chalamet's success Wonkathe organizers, perhaps, could have enlisted the help of AI-based marketing companies such as RAD AI to serve up a social media campaign and brand awareness for their company (in a good way). RAD AI uses proprietary AI technology tools to build your brand through their internal Persona Engine, find the best influencers that align with your audience and campaign goals, and provide services to help you execute social media campaigns in advance. The difference is, instead of using AI to replace the creative process, RAD AI uses machine learning technology, like any digital software or hardware, as a tool to connect the creative process to the campaign objective before launch.

As the old saying goes, “an artist is only as good as his tools”, it is even truer in the 21st century with the advent of the internet and artificial intelligence. Instead of slapping on an AI-generated image and calling it a day, creatives are turning to AI to not just create something new and exciting, but to direct their work to target audiences in a meaningful way.

“It's really hard to tell an ever-evolving brand story at the speed of social. You have to reinvent and re-stimulate your audience, sometimes several times a day,” he says Nolan Carleton, RAD AI Consultant and SVP Marketing & Communications at LIV Sotheby's International Realty. “Using AI as additional team members is a great way to constantly iterate on the speed of the narrative. It's both about who you want to talk to—and what messages they haven't heard yet.”

The idea of ​​having better information to guide content decisions seems to be catching on. RAD AI has over 7000 investors and some of the biggest brands in the world signed up to their vision. This broad commercialization of the RAD AI suite if the products bodes well for brands looking to adopt AI for their content creation needs, as opposed to the stunning misuses of AI when applied as a normal replacement rather than a tool (as it might be used).

Look at the proliferation of “AI newsrooms” across the media landscape as of late. Media company Gannett pulled the plug on its partnership with LedeAI, an automated news writing company, because its artificial intelligence would continue to insert the diabolical phrase “close encounter of the sports genre” into articles covering high school sports, while Sports Illustrated was convicted of publishing AI-written articles with fake AI-generated underlines and headshots. However, The Arena Group, SI's parent company, denies using AI.

Just like any piece of technology, when used and adopted in the right way, AI can be used to support the creative process rather than completely replace it. Hopefully, in the future, creatives and executives will understand that machines cannot fully replicate human creativity and intuition, and RAD AI supports the best implementation of this kind of tool. Otherwise, you'll end up with the “Willy Wonka Experience: A Journey Beyond Imagination,” a real experience that didn't even meet the standards of “pure imagination.”