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RAYE has been named the brand ambassador for Dyson's OnTrac headset, the tech company known for its air purifiers, fans, headphones, vacuum cleaners and hair tools, revealed earlier this month.
“Musicians work tirelessly to create a very specific vision. From frequency level, volume, timbre and texture, every detail of a musical composition matters, to get it to a place where you're happy to share it with the world,” the British singer said in a statement. “When I listen to music, I want to listen to it in the most beautiful way. As an artist, I want people to hear exactly what I signed for and experience my music as I envisioned it to sound when I recorded it in the studio. I absolutely love music. Simply put, I love good quality sound and the Dyson OnTrac headphones deliver that.”
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In honor of the new partnership, Dyson shared photos of the RAYE OnTrac sports headphones and a dream video campaign starring the 26-year-old singer. “See how RAYE makes a noise-cancelling tune with Dyson OnTrac headphones,” reads a Dyson caption Instagram account posted last Sunday (October 13).
As well as offering up to 55 hours of playback, crystal clear sound and seamless integration between iPhone and other devices, the Dyson OnTrac features customizable ear cuffs, 40mm speaker drivers and Active Noise Cancellation.
RAYE joins fellow recording artist Jisso from BLACKPINK to become a Dyson ambassador.
Dyson introduced its $500 OnTrac headset in July. The headset is available on Dyson.com and major retailers such as Amazon and Best buy.
“We are delighted to continue working with RAYE, welcoming her as our global ambassador. Her inspired approach to music making and creativity aligns perfectly with Dyson's drive to innovate and push boundaries. Dyson OnTrac headphones embody our commitment to providing industry-leading audio technology that enables artists like RAYE to flourish,” said Dyson Chief Engineer Jake Dyson.
Earlier in the month, Bulletin board spoke to the 'Oscar Winning Tears' singer at the special anniversary ceremony at the American Music Awards, where she opened up about her performance and opening for Taylor Swift on the UK Eras tour 'It was so scary and also an honour. [Taylor] he's also the nicest, sweetest person,” RAYE said. “I don't understand how this beautiful woman gets on stage for three hours, kills the thing and still takes the time to say hello. We had a great chat, he's a really normal, great person. I fell in love with her even more throughout this whole experience.”
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