The Republic announced its promotion Kevin Lipson to the newly created position of chief revenue officer, effective immediately, as advertised by the president and COO Jim Ropo.
In this role, Lipson will lead revenue strategies for artists from Republic Records, Mercury Records, Def Jam Recordings and Island Records through Republic Corps. Collective. He will oversee teams involved in streaming, e-commerce, data, retail, gaming, sports marketing, media planning and catalog initiatives, while driving innovation campaigns to strengthen audiences and grow revenue.
New York-based Lipson is a 28-year veteran of Universal Music Group, having held senior management roles at Republic, Island, Def Jam and Universal Music Group Distribution in both LA and New York. His tenure at Republic—most recently as Evp of Global Merchandise and Digital Strategy—led the label to such honors as Billboard 200 Label of the Year and Billboard Hot 100 Label of the Year, and achieve the top ten streaming weeks of all time. times in the industry.
His team has delivered hit albums for artists such as The Weeknd, Metro Boomin and Morgan Wallen, among others. By mid-2022, Lipson's marketing strategies for Post Malone's Twelve carat toothache his album earned a nod as Bulletin boardstrain of the week.
The expanded role, but not the title, for Lipson — which includes revenue strategy at the label group — was originally announced in March as part of the formation of East Coast-based Republic Corps, designed to compliment her Interscope Capitol Labels Group UMG to the west.
Roppo praised Lipson as “tenacious” and innovative, adding, “with a fresh perspective, he is constantly looking for unusual ways to break out new artists and maximize global repertoire revenue for our superstar roster.”
Lipson thanked Republic's leadership for their support and emphasized the team's collaborative and evolving nature. “They support their people here first – something that inspires everyone to compete at the highest level while breaking historic industry records,” he noted. “Our team is involved in many different aspects of the label, which inspires everyone. It's not all about marketing, sales and data. it is comprehensive. Even with all the incredible success, we are constantly striving to evolve and improve ourselves while remaining humble.”
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