Rihanna's Fenty Beauty brand is getting a new face. Only this time instead of makeup, the singer is aiming a little higher with her debut Fenty Hair product line. RihRih announced the news on Tuesday morning (June 4) in a colorful video accompanying Gravy's 2023 jam “Turn Up the Bass,” in which the mother of two rocked a shaggy blonde pixie cut with bangs.
“A new family is moving in! @fentyhair is up and it's time to finally get the hair experience you've been waiting for,” read the caption of the post announcing the latest product expansion to the singer's seven-year-old, seven-year-old cosmetics brand that features products for a wide range of skin tones.
“You know how important it is to me to change my hair. I've had just about every texture, color, length, from weaves to braids and of course – so I'm launching a versatile range of products for not only every hair desire, but each product is designed to strengthen and repair all hair types. which is what we really need!” she added. “It's time to play and power up in style.”
In the playful accompanying product launch video, Rihanna walks her hands through the streets of a miniature “Mane Street” downtown with a Fenty Hair store, as the screen flashes images of all different hairstyles and the singer walks around town wearing a trench coat and a huge smile for all her satisfied customers.
The listing states that the product is scheduled to launch on June 13th, with fans encouraged to register now to gain access and purchase on June 10th ahead of the official release. Click here For more information. “Welcome to Mane Street, where every home is a home in style,” the site promises.
Last month Rihanna once again hinted at her long-awaited, long-promised studio album R9 while launching her new Fenty Beauty Soft'lit Foundation. He said the continuation of 2016 Instead it will be “amazing… It has to be — that's the only reason it's not out yet. If I don't feel it and it doesn't feel like it represents the growth, the time I spent away…There should be a show of growth, right?'' That said, at press time there was no new information about the album or a potential release date.
Watch the Fenty Hair promo video below.
from our partners at https://www.billboard.com/culture/lifestyle/rihanna-new-haircare-products-fenty-hair-announcement-1235700441/