Rihanna is the new queen of Dior.
On Sunday (September 1), the 36-year-old singer and entrepreneur was unveiled as the face of J'Adore Fragrance by Dior in a dazzling short film directed by Steven Klein. She replaces longtime spokeswoman Charlize Theron.
“Strong, dazzling and inspiring, Rihanna embodies the triumphant and free-spirited femininity of J'adore through the lens of Steven Klein,” says Dior. YouTube caption reads. “J'adore and Rihanna, a new golden dream begins.”
To the tune of RiRi's 2016 hit 'Love on the Brain', the subtle visual finds the superstar gracing the halls of the Palace of Versailles in France and donning a gorgeous shimmering gold gown before seemingly walking on water in heels.
“Your dreams, make them come true,” Rihanna tells the camera at the end of the short film.
Rihanna, who was announced as the face of J'Adore earlier this summer, has a long relationship with Dior. In addition to appearing in many of the brand's fashion shows, most recently during Paris Fashion Week earlier this year, and during her first pregnancy, she became Dior's first black ambassador in 2015.
“For more than two decades, the fragrance has been a brilliant and loyal companion for women around the world, the scent of a strong, liberated and independent woman, which resonates perfectly with Rihanna's personal story,” said LVMH, owner of Dior. statement at that time.
“This fragrance, which I've known and loved for so long, means so much to women,” Rihanna said in the same press release. “It is more than a scent, it is a companion and a reference. I am very excited to be part of this adventure and contribute to it through my world, my history, my roots, as well as my creativity and my own femininity.”
Dior's signature women's fragrance balances the floral with the fruity with aromatic notes of ylang-ylang, Turkish Damask rose, jasmine grandiflorum and Indian jasmine sambac.
Watch Rihanna's J'Adore campaign video on Instagram below.
from our partners at https://www.billboard.com/music/music-news/rihanna-dior-jadore-perfume-campaign-short-film-video-1235765409/
