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Fresh off the launch of Fenty Hair, Rihanna has just secured a new deal. The “Lift Me Up” singer is the new face of Dior's classic J'Adore fragrance, the fashion brand announced on Tuesday (June 18).
“The fragrance I've known and loved for so long means so much to women,” Rihanna said in a statement. Women's everyday clothes. “I am very much looking forward to joining this adventure and contributing to it through my world, my history, my roots, as well as my creativity and my own femininity.”
To promote the new collaboration, Dior posted a photo of Rihanna on Instagram with the caption: “Christian Dior is truly delighted to welcome the image of Rihanna, whose great talents, remarkable beauty and global appeal now embody the world of J'adore.
Rih Rih captioned the collaboration, writing “The secret is out” in X on Tuesday. The Fenty Beauty founder will appear in an upcoming campaign shot by photographer Steven Klein on September 1st.
Rihanna has a long relationship with Dior. In addition to appearing in several Dior fashion shows, most recently during Paris Fashion Week earlier this year, and during her first pregnancy, Rihanna became a Dior the first black ambassador in 2015.
“The choice of Rihanna to be the next face of J'Adore was obvious to us,” noted Véronique Courtois, CEO of Parfums Christian Dior. “Not only is she one of the greatest and most powerful artists of all time, she is also multi-talented, a successful businesswoman, a dedicated humanitarian, a mother of two, and a one-of-a-kind beauty.”
Dior's signature women's fragrance balances the floral with the fruity with aromatic notes of ylang-ylang, Turkish Damask rose, jasmine grandiflorum and Indian jasmine sambac.
Shop below.
Dior
Dior J'Adore Eau de Parfum, 1 oz.
from our partners at https://www.billboard.com/culture/product-recommendations/rihanna-dior-jadore-fragrance-face-1235712583/
