Rolling Loud Lights Up Cannabis Deal with STIIIZY For California Festival

Rolling Loud has signed an exclusive partnership with California's largest cannabis company and dispensary STIIIZY for Rolling Loud California 2024 for the March 14-17 festival at Hollywood Park in Los Angeles.

The collaboration includes a four-piece line of merchandise developed for the four-day festival headlined by Ye and Ty Dolla $ign, Nicki Minaj, Post Malone and Future featuring Metro Boomin. The four new consumer brand offerings include two new indoor cannabis strains 'Rockstar Zlushie' and 'Rolling Loud OG', one gram of 'Rockstar Zlushie' resin liquid pods and a five-pack of 'Rolling Loud OG' with kief coating. pre-rolls. All four will be available at STIIIZY dispensaries on February 23rd.

STIIIZY will also unveil a 40-foot cannabis grow replica next to Stage 1 at the Rolling Loud California festival grounds, “designed for attendees to immerse themselves in the grow experience,” the company explains, while fans watch sets from artists like YG and Tyga . PARTYNEXTDOOR, $uicideboy$, Summer Walker, Don Toliver and Bryson Tiller. The art exhibit will also feature an interactive photo booth for festival goers, a VIP section for artists and limited edition merchandise.

“Celebrating hip-hop culture is at the heart of this partnership, and we couldn't think of a better brand to do it,” said the Rolling Loud co-founder. Tariq Sherif. “Imagine standing in an immersive cannabis installation while watching hip hop legends perform your favorite songs. This is the type of next-level experience that STIIIZY brings and one that we can be proud of.”

Based in Los Angeles, STIIIZY is the largest privately held cannabis company and top-selling cannabis brand in the US, with a large multi-state operation that includes seven cultivation facilities, five production facilities, four distribution facilities, 30 retail locations in California and three retail stores in michigan.