Welcome to Billboard Pro'small Upward trends newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the attention of the music industry. Some have come out of nowhere, others have taken months to catch on, and all could become ubiquitous with the flash of a TikTok clip.
This week: Sabrina Carpenter's latest single looks to take her first year to an even higher level, while Franz Ferdinand earns his biggest hit Top Gun'd and a funny song becomes a real viral hit.
Sabrina Carpenter Prepares Second Summer Smash With 'Please Please Please'
Sabrina Carpenter season is in full effect. As 'Espresso' continues to dominate, 'Please Please Please', the second single from Carpenter's upcoming Short n' Sweet The LP has emerged as yet another smash hit for the pint-sized pop star.
According to Luminate, “Please” garnered over 5.7 million official US on-demand streams during each of its first four days of release, climbing to a new peak of 7.77 million streams on June 10. In its first four days of release, the cool country-inflected tune earned 25.6 million streams and sold just over 4,000 digital downloads.
“Please” is obviously riding the continued success of “Espresso” — which is currently enjoying a seventh non-consecutive week in the top ten of the Billboard Hot 100 — but the Jack Antonoff-produced track isn't just about those brown-stained coats . . Additionally, Carpenter's stock is rising thanks to her key opening slots on Taylor Swift's Eras tour and her often-viral “Nonsense” outros, “Please Please Please” is benefiting from a motion picture. new music video starring her boyfriend, Oscar-nominated actor Barry Keoghan. The visual serves as a follow-up to that “Espresso,” with Bardia Zeinali directing the Bonnie and Clyde-like clip, which has garnered over 19 million views in less than a week.
Like “Espresso,” “Please” also gained a viral moment thanks to its flawless musicianship, with the lyric “Heartbreak is another, my ego's other/ Please don't embarrass me, motherf–ker” enough traction on social . Users use the verse as a caption for photos of movie characters such as Zendaya's Tashi Ducan (from 2024 challengers) and Rosamund Pike's Amy Elliott Dunne (since 2014 Gone Girl). On TikTok, the formal “Please Please Please” audio boasts over 32,6000 posts, while a informal sound records another 32,200 clips. The song also got an extra boost from its live debut on Saturday, during Carpenter's buzzy set at New York's Gov Ball festival.
Over the weekend of June 7-10, Carpenter's catalog (excluding “Please”) also garnered an additional 38.5 million official on-demand streams in the US, a 35% jump in streaming activity from the same period last year week (May 31 – June 3 28.6 million streams). With her new LP due in late summer (August 23), Sabrina Carpenter's pop supremacy seems to be just getting started. – KYLE DENNIS
Be all you can be…. With Franz Ferdinand?
Franz Ferdinand's 2004 classic “Take Me Out” has proven to have many practical uses — for car singalongs, workout playlists, indie dance nights, and countless other real-world applications. However, one context in which the Scottish quintet likely never saw their signature hit land is as the soundtrack to the pro-US military edit on TikTok, via the account palm tree.mw. The CapCut-produced clip offers a rapid-fire montage of US military operations, to a sped-up version of Franz's action-packed song intro, and has been viewed over eight million times on the app, with 1.4 million likes. Are also inspired a trendset to the same sped-up Franz sound of users who claim they'll never join the military, before they hit the original military edit and have changed their minds (or at least become confused).
Deeper jingoistic overtones aside, the montage and subsequent trend had the positive impact of inspiring listeners to discover (or rediscover) the still brilliant 20-year-old indie staple. During the first four days of this tracking week, June 7-10 — as the trend really began to take off on TikTok — the song garnered nearly 1.6 official on-demand streams in the US, a 35% gain from the corresponding period of the week before, according to Luminate. The song's daily streams are still growing and may not stop anytime soon — at least if you go by the number of new comments on the song official YouTube page along the lines of “I loved the song so much I just signed up for the army” or “I'm enlisting f–k it.” – ANDREW UNDERBERGER
The Girl on the Couch is aimlessly driving TikTok to streaming
On April 30TikTok user @girl_on_couch (Megan Bonney) stumbled into a huge meme when she improvised an innovative song with the lyrics, “Looking for a man in finance/ Trust fund, 6'5”/ Blue eyes.” This video has garnered it has since racked up over 44.7 million views and earned a remix by David Guetta, who released his version of the song on June 7.
Before that remix, however, Girl on Couch teamed up with EDM duo Billen Ted for “Man In Finance (G6 Trust Fund),” which earned just over 210,000 official US on-demand streams in its first week of release (May 17-23). ), according to Luminate. Two weeks later (May 31 – June 6), those numbers more than doubled to 490,000 streams, setting the stage for an even bigger boost with the arrival of David Guetta's remix. In its first weekend of release (June 7-10), Guetta's remix of “Man In Finance” helped the song surpass 705,000 streams, a 168% increase from the previous weekend (May 31-June 3, 263,000 streams).
While Billen Ted formal “Man In Finance” audio is played on less than 5,000 posts on TikTok, one live video performance from Guetta's Brooklyn Mirage set has garnered over 103,000 views on YouTube in just five days. The meme may have run out of steam, but now users have an actual song to listen to, according to Boni's original TikTok caption. “Can someone make this a real song, just for jokes please,” he quipped.
With a new label deal – a vocal licensing deal – on her hands, Boni may not have much use for a “Man In Finance” after all. — KD
from our partners at https://www.billboard.com/music/chart-beat/sabrina-carpenter-please-please-please-streams-catalog-trending-up-1235708097/