Sasha Samara is an exciting new voice in pop music. The self-described “friendly neighborhood pop star” weaves her stories with candid observations, underlined by cheeky specificity. Her endearing honesty is expressed through an open, soaring voice reminiscent of Hayley Williams and characterful lyricism, inspired by her influences from Taylor Swift and RAYE.
Supported by the PRSF-funded 'Scratch My Progress' programme, and a Northern Ireland Music Award for Best New Artist in 2020, he appeared on stage at the Northern Ireland Music Award ceremony in 2021, and Other Voices Cardigan in 2022 with its characteristic joy. acting style. In May 2023, he released his debut EP 'Why Am I Still Here, I Never Learn' to great Irish success. The lead single, “Sobering Up”, was selected by RTÉ 2FM's Tracy Clifford as “Track of the Week” and remained on 2FM's playlists throughout the summer. Other support included features from Nialler9, Hot Press, BBC Across the Line, KFM Radio and Cork's 96fm.
Simmer joyfully greets a new era in Samara's music, seeing a new collaboration with producer Daniel Morgan Ball (Blue Americans, Ciaran Lavery) and weaving her love of indie pop and dance music into a bright, summery anthem. Written during a long, dreary winter in Belfast, Samara claims he longed for escapism, trying to bring light and excitement back into his life through his lyrics.
“Dua Lipa once said in an interview that she saw her music as a form of manifestation: that if she was trying to find a particular feeling in life, she would write about it as if it had already happened to her. I found it really inspiring during my writing process, as the debut EP I released last year was very reflective and addressed themes of heartbreak. “I wanted to open my heart to the possibility of joy and emotion, paving the way through this song.”
Watch the video for 'Simmer' – BELOW:
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