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True Religion is getting into women's fashion, and they've chosen none other than Grammy-nominated rapper Saweetie to showcase them. spring '24 campaign. Based on the look the rapper's “best friend” is rocking, it's clear this season will be embracing denim dresses, flared jeans and graphic tees (including the timeless t-shirt look).
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The collaboration marks the first campaign for the women's-focused clothing brand, which officially dropped on Thursday (February 8) and features styles up to 30% off. True Religion was encouraged to continue a women-centric campaign after seeing a significant increase in sales in 2023 — to the tune of more than $21 million, according to a press release.
Courtesy of True Religion
Saweetie grew up sporting the brand, making it a no-brainer to join forces.
“True Religion has always been that girl,” Saweetie said in an official press statement. “This new series stays true to the True Religion I grew up with, but also has some bold and unexpected pieces.”
Courtesy of True Religion
For the clothing brand, the “Shot O'Clock” rapper exudes the kind of “main character energy” they encourage their shoppers to embrace.
“We're big believers that style isn't just what you wear. is a destination where confidence meets individuality,” said True Religion Chief Marketing Officer Kristen D'Arcy. “Saweetie is the very embodiment of this main character energy, which comes across in every element of the Spring campaign. “Go There” evokes the idea of adventure and travel and serves as a call to our customers to take their style to a more extreme, revolutionary and unexpected level.”
Whether you want to channel the “Closer” artist's style or need a wardrobe refresh, you can shop Billboard Marketshis favorite picks below or check out the entire campaign here.
True religion
Big T Halter Vest Jeans
Upgrade your vest collection with a white denim version which will instantly become a wardrobe staple. The design features contrast stitching and a button closure that you can customize to your liking. Wear it alone or layer it over a tee, turtleneck and more.
True religion
Cargo Hunting Camo Bobbi Pants
Add some design to your trouser collection with these camo cargo pants this will really help you I'm getting mixed up on the fashion scene. It's made with single-needle stitching, plus belt loops for accessories and cargo pockets to store your small essentials.
True religion
Tiger TR Logo Baby Tee
Show your love for the brand with one baby t-shirt decorated with the iconic True Religion logo and a tiger graphic. You can pair it with your jeans, joggers or cargo pants and even layer it under a bomber, leather jacket or denim jacket for extra style.
For more product suggestions, check out our roundups of the best oversized leather jackets, jackets for women, and knee-high boots.
from our partners at https://www.billboard.com/culture/product-recommendations/saweetie-true-religion-spring-campaign-buy-online-1235603372/
