SEVENTEEN and Spotify to Bring Carat Station NYC Pop-Up Experience for Top Fans Next Week

Fresh release of the new album Pour the Feels led by DJ Khaled– with singles “LOVE, MONEY, DRINK” SEVENTEEN'Its ongoing global takeover in the Big Apple, as the K-pop powerhouses team up with Spotify for an exclusive pop-up experience for their most loyal fans, affectionately known as Carats.

Bulletin board can exclusively reveal details for Spotify x SEVENTEEN Present: Carat Station NYC, set for October 26 in Manhattan's Soho neighborhood, offering fans a personal experience through their own whimsical SEVENTEEN-themed world.

Like the band's recent pop-up with Spotify in Seoul, the immersive experience will allow local Carats to explore a fictional train station in the clouds with special, fan-centric details inside. Attendees can explore interactive booths and photo booths, including customizing your lamp at the Charms Customization Station, enjoying Korean delicacies at the Dining Concourse, and exploring the Carat Street Flower Market that will be exclusive to the New York location.

“K-pop is now a major global and growing genre on Spotify and the Carat Station pop-ups represent that.” Lucy Davidson, Says Lead Label Partnerships at Spotify Bulletin board. “By bringing the activation to New York City, we're showing SEVENTEEN fans around the world that we see them too…Spotify's Music teams in Korea, the US and Japan have worked tirelessly to create unique events in each city that feel authentic this particular place and is connected to the larger Carat fandom. That's why you'll see common threads in each experience, but also unique elements — like the Flower Market booth in New York.”

Spotify will be sending out personal invitations to SEVENTEEN's top listeners in the New York area starting today (October 16), and the event will be open to the public at a location to be announced soon. Fans can also make reservations that will be honored on a first-come, first-served basis. RSVP at this link here.

SEVENTEEN also shared an exclusive message with their fans reading Bulletin boardsaying, “Hey Carats! Thanks for stopping by Carat Station in Seoul this past week. We hope you had so much fun! New York, don't worry! We also have a surprise coming your way. October 26. See you soon!”

“The Carat Station concept was inspired by the idea that the fan journey begins long before the concert begins,” adds Davidson. “Fandoms are created in the hours leading up to the 'big moment,' whether it's through streaming music, exploring artist stories, watching videos, or connecting with other fans. Every genre has a unique fandom and K-pop is no different. We know New York Carats will be looking for insider details around every corner, so we've done our best to offer references for SEVENTEEN to discover throughout the experience.”

Carat Station NYC runs alongside the upcoming US leg of SEVENTEEN RIGHT HERE world tour which kicks off its US leg with two shows at Chicago's Allstate Arena on October 22 before two dates at New York's UBS Arena.

Get ready for Spotify x SEVENTEEN Present: Carat Station NYC with images from the recent Seoul experience below and check out Spotify's SEVENTEEN WORLD tour [RIGHT HERE] playlist.