If you purchase an independently reviewed product or service through a link on our site, Rolling Stone may receive an affiliate commission.
Deadheads, it's time to return to the lot and take out your wallets. After dropping its first Grateful Dead-inspired collaboration just over a year ago, New York-based clothing brand Rowing Blazers is back with a brand new capsule. Now available for purchase online, the latest Rowing Blazers x Grateful Dead collection features six new items, including a tennis-playing Dancing Bear dad hat, a tie-dyed rugby shirt and a Stealie knit sweater.
The new Rowing Blazers x Grateful Dead collection follows the brand's first collaboration with the iconic jam band in 2023. For its second capsule, the fashion label has teamed up with Deadhead Mike Gracie, who previously embroidered the Rowing Blazers' polo and rugby shirts with Dead patterns.
The brand also headed to Sin City to shoot the new campaign, where Dead & Company play a residency at the Sphere until August.
“We shot last year's collection at Barton Hall during the Dead & Company show,” says Jack Carlson, founder and creative director of Rowing Blazers. Rolling rock. “This year, of course, we returned to Sphere. It's an honor to work with the Dead and Gracie once again.”
Shop the new Rowing Blazers x Grateful Dead pieces below:
buy it
Grateful Dead Tennis Club Dat Hat
Who wants to play tennis? The Dad Hat is reinvented with the band's Dancing Bear motif holding a racket.
buy it
Grateful Dead Stealie Rugby Shirt
This 100% cotton jersey rugby shirt features the iconic Steal Your Face logo on the left chest pocket.
buy it
Grateful Dead Grandma-Knit Stealie Sweater
Available for pre-order in XS, S, M and L, with expected delivery around August 30, 2024.
buy it
Grateful Dead Tennis Club Polo
This white cotton mesh polo is also inspired by the world of tennis, with a dancing Bear holding a racket and the words “Grateful Dead Tennis Club” embroidered on the chest.
buy it
Grateful Dead Sailing Club Tee
This 100 percent cotton nautical t-shirt comes in a variety of sizes, featuring the words “Grateful Sailing Club” across the front of the shirt.
“Both the Rowing Blazers and the Dead have their own cult followings — a community of people who take it and make it their own,” Carlson previously said. Rolling rock last year for the first collection. “Not just fans or listeners or customers. It's a real community. I've always loved the lot culture at Dead shows and that tradition of Dead merchandise where everyone can put their own spin and weave in their own cultural references.”
Courtesy of Rowing Blazers
Shop the new Grateful Dead x Rowing Blazers collection, starting at $48, online and in stores now.
from our partners at https://www.rollingstone.com/product-recommendations/lifestyle/rowing-blazers-grateful-dead-collection-apparel-1234742162/
