Ed Sheeran has emerged as the UK's undisputed king of the streaming era in a music landscape transformed by the digital age.
As the Formal United Kingdom Charts marks a decade since he embraced the streaming revolution, the ginger-haired troubadour from Suffolk, England stands tall atop a mountain of mega-hits and record-breaking achievements.
It's hard to believe that it was only ten years ago, in July 2014, that the UK charts took their first tentative steps into the world of streaming. Ariana Grande's “Problem” featuring Iggy Azalea earned a historic No. 1 debut in this new era, setting the stage for a decade of dominating the format.
But it's Sheeran who really stole the show. The album of 2017 divide he didn't just break records – he broke them. With a staggering 4.26 million chart units and the title of UK's most streamed album of all time, Sheeran's musical juggernaut shows no signs of slowing down.
And let's talk about “Shape of You”. This earworm has burrowed into the nation's collective consciousness, garnering 6.29 million chart units and over 627 million streams.
It's officially the biggest song of the streaming era, proving that Sheeran's shape is what we all want to be.
But the streaming revolution isn't just about one man. It transformed the very fabric of the music industry, opening up a world of limitless options for music lovers. Martin Talbot, CEO of Official Charts, says it perfectly:
“We're delighted to celebrate this exciting milestone for The Official Charts, 10 years since the way we measured music fandom changed forever. It seems like only yesterday that streams first entered the Official Singles Chart – and yet it seems we've enjoyed access to every track in music history, instantly, delivered like water through a digital pipe, for life.”
From Adele's record 24 million streams in a week for “Easy On Me” to “Baby Shark's” stunning dominance of video streams, the last decade has been a crazy ride.
We saw Meghan Trainor make history with her first UK streaming-only Top 40 hit and watched as total UK audio streams topped the trillion mark.
As we raise a glass (or maybe a pair of headphones) to ten years of streaming, one thing is clear: the way we consume music may have changed, but our love for it is stronger than ever. Here's to another decade of chart-topping hits, unexpected viral sensations and the thrill of discovering your next favorite song with a single click.
And Ed Sheeran? Well, as Talbot says, “What a decade it's been for the Suffolk-raised superstar. Congratulations Ed!”
from our partners at https://www.billboard.com/music/chart-beat/ed-sheeran-uk-charts-most-streamed-10-years-1235732880/