TikTok took another step to integrate itself deeper into the music streaming ecosystem on Thursday (November 7), as Spotify and Apple Music users gained the ability to share songs easily in the short-form video app — posting them to their page for you, for example, or sharing them via DM.
When TikTok's popularity soared in 2019 and 2020, it looked like a competitor to many of the older streaming services. Suddenly users didn't want to leave the addictive short-form video app to listen to songs elsewhere. TikTok has proven to be particularly effective in discovering music for younger listeners.
So it was no surprise that when Spotify celebrated the new features at its stream On 2023 event, executives talked about TikTok — “There's a disconnect between where music is teased and where music is actually streamed,” for example — without naming the . In recent months, however, two platforms that once looked like rivals have increasingly appeared interested in working together.
In November 2023, TikTok unveiled the 'Add to Music App' to serve as a “direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music lovers to enjoy the full song on the streaming music service of their choice' such as All ObermanTikTok's global head of music business development said in a statement at the time. In addition, TikTok shut down its own streaming service, TikTok Music, in September.
At the same time, Spotify said it has recently focused on finding ways for users to share the music they love. For a long time, “sharing was generally seen as an afterthought to the core functions of the Spotify platform.” Priscilla Chanassociate director in the business development group, explained in a blog post in September.
“Now, these partnerships and features are vital drivers of the viral growth loop for Spotify,” he continued. It's all part of the platform's goal to “be everywhere our existing and potential users are” to “expand our global reach.”
from our partners at https://www.billboard.com/pro/spotify-apple-music-users-share-music-tiktok/
