Signing: 'Pretty Little Devil' Singer-Songwriter Shaya Zamora Signs Atlantic Label Deal

Indie folk singer-songwriter Shaya Zamora has signed with Atlantic Recordswho will release his new single, “Sinner,” on Friday (July 12), the label says Advertising sign. The Atlantic says the short-form content teasing the upcoming track has already generated more than 24,000 creations and 20 million views on TikTok.

A native of Washington state, Zamora only officially started releasing new music last summer and dropped his debut EP, Praise, at the end of January. The set was fueled by the success of his track “Cigarette,” which boasts more than 25 million streams on Spotify alone. It was followed by his Atlantic debut single “Pretty Little Devil,” which caught fire on TikTok where it has amassed more than 160,000 creations and over 260 million views, according to the label (“Devil” was added to TikTok's #NewMusic global discovery hub.) On Instagram Reels, “Devil” boasts over 16,000 creations and over 85 million views.

More new music from Zamora is expected later this year.

Zamora is governed by Matt Reid at Hyphen Media Group and Devin Poindexter at Mad Jack Management.

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