Snoop Dogg wants to see more originality in rap these days. The Doggfather said in a new interview that he thinks there are too many copycats running around in hip-hop and there needs to be more artists who want to stand out instead of following trends.
Snoop and Dr. Dre stopped The Stephen A. Smith Show on Friday (October 18), where the legendary West Coast duo spoke candidly giving their thoughts on today's rap landscape.
“Be original,” Snoop said when asked what he would tell an aspiring artist. “At the moment there is so much copying, imitation, sound-alikes and imitation. Find your production, your sound — find your ear for who you are and be original, even if it doesn't strike you. Stay you.”
Dr. Dre said he wanted to see artists find their sound with a specific partner, as he's not a fan of songs or albums with multiple producers involved in the creative process.
“Find your partner. I don't like the fact that there are nine different producers on one album. I like the idea of one producer on one album,” Dre added. “Continuity is everything to me. I don't know [when that started]but i don't like it. If you are a producer, you should be able to create the entire album. That's what I thought it should be. That's what I did at first.”
Snoop Dogg made it with a multitude of beatmakers in rap rather than traditional producers. “I think the basics have been taken out of it,” Snoop said of the industry. “Now it's just a phone that makes you an artist. Something stupid gets you five minutes of fame, you take it and make a record and you have a two-and-a-half-minute song that says the same thing that someone else just said and now you thought was hot.”
He continued: “It used to be about creativity and understanding musicality, harmony, melodies and those don't even matter anymore.”
However, Dre feels there is a shift in the market from “mumble rap” and believes there is the next Prince or Michael Jackson out there to change the game.
“I feel like it's a change that's happening now from all this mumble rap that's happening now,” the legendary producer predicted. “There's somebody in somebody's garage who's going to be the next Snoop or Dre or the next Prince or the next Michael Jackson who's going to come up with something that's going to change the game.
“It needs to happen right now and it's open because everything that's going on right now in the music game — especially hip-hop — is weird as fk,” Dre said. “He will return to music. I see it happening.”
Snoop and Dre reunite for their first album in more than three decades since 1993 Doggy style with them Missionary tracking, which is expected to arrive in November.
from our partners at https://www.billboard.com/music/rb-hip-hop/snoop-dogg-rap-today-lacks-originality-1235806991/