Sony Music UK Appoints former UMG Director of Catalog Azi Eftekhari as Chief Operating Officer

Sony Music UK has appointed Azi Eftehari as its CEO, with immediate effect. Report directly to Jason Ileychairman and managing director of Sony Music UK & Ireland, will oversee key business areas, including the label's Commercial Group, and play a key role in shaping the company's overall growth strategy.

Eftehari brings to her new position two decades in the music and entertainment industry, having most recently served as co-chairman of Universal Music Recordings, managing global artists such as The Beatles, Elton John, Amy Winehouse, The Rolling Stones and The Spice. Girls in the directory section of the label.

Prior to UMG, Azi held an important role at YouTube as Head of Label Relations, where she spearheaded the launch of YouTube Music across Europe and secured a landmark partnership with the BRIT Awards, further cementing her reputation as an innovator in her exciting track music and music technology. In addition, he co-founded Remedy Inc., a creative company that provides projects in music, theater and branding.

Eftehari's career began at Mercury Records, where she worked with Iley as director of digital and publicity, contributing to campaigns for artists such as U2, Justin Bieber and Rihanna. Her leadership extended beyond individual companies as she also served on the boards of Official Charts and the Entertainment Retailers Association, demonstrating her influence in the wider music industry.

Iley expressed her belief in Eutecharis' “depth of experience in the worlds of music, technology and culture combined with commercial acumen”, while Azi expressed her gratitude for the opportunity to work with Illey. “He has built a great company with a future and I look forward to playing a part in continuing to champion his incredible roster of artists,” he said. “In this rapidly changing market, there are many exciting opportunities to capitalize on and I look forward to helping lead the business into its next chapter.”