SoundCloud's new store is changing the marketing landscape for artists, who too often suffer financial losses when hidden fees eat into their earnings.
A selection of SoundCloud Next Pro artists now have the opportunity to sell exclusive merchandise and keep 100% of their earnings, the company said. announced This week, the store, which is currently in beta, is bypassing all inventory and storage costs, as well as upfront and hidden costs, so artists can design and sell exclusive products and keep 100% of the profits.
How does it work? Artists submit their merch designs to the SoundCloud store to be designed, manufactured and sold. Each item, from clothing to exclusive vinyl to accessories and more, is made to order and shipped immediately, according to SoundCloud.
Artists also retain their merch rights and can sell it elsewhere, but within the Soundcloud store, their products remain exclusive only for the duration of the release. Additionally, fans receive notifications when merch is released via emails and in-app notifications.
“Our data shows that fans are more engaged when you release a new song,” he said. Cloud of sound“By publishing products through SoundCloud, we'll help expand the reach of your latest release and promote the products to your fan base when they're most interested, all through our internal notification capabilities.”
Currently, a select few artists have merch available through the new SoundCloud store, including Wiz Khalifa and Denzel Curry, among others.
Upcoming professional artists can now apply to sell their merchandise. You can shop the SoundCloud store and learn more here.
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